Doctors and nurses sign up for an incredible adventure: think about all the responsibility, the dangers, the science, the creativity that is part of the job. Unfortunately, they spend a good part of their time in hospitals wrestling with computers. Aventura makes software that gives them back the most precious thing they have–their time–so they can work with patients and get back to the adventure they signed up for.
Still from animation introducing the company
Strategy
This is a case of a technology company that got caught up in its own underwear. We had to strip the thing down to bare metal and have them explain things in excruciating detail before we could really understand it. Then we built the whole thing from scratch. There were no sacred cows in this project. They had a history, but no baggage. The only thing that mattered to the client was the story and the power.
"Working on a project with them tickles the brain and what they come up with always works in the market. Risky marketing that is no risk."
— Howard Diamond, CEO, Aventura
After living with these guys for a month, we came up with several rounds of names and finally settled on the one that best captured the spirit of the company, the size of the opportunity, and maybe most important, how doctors and nurses view their work.
Birth Announcement and Strategy Session
1001 17th Street, Suite SL-100
Denver, Colorado 80202