If there are a dozen people in the room and you all have to agree on a flavor of ice cream, it’s going to be vanilla, not Cherry Garcia. Nobody’s excited about it, but you can all agree on it. Our job is to make sure this doesn’t happen.
How valuable is a good name? When it comes to branding, your name is the first point of contact. Your company's name is the ambassador to the world of potential customers. If the name doesn't get their attention, they aren’t going to stick around for the whole explanation. A great name is the seed to a marketing strategy that's waiting to be implemented. But we know you realize important choosing a name is. That’s why you’re here. We also know names are difficult to build a consensus around. If there are a dozen people in the room and you all have to agree on a flavor of ice cream, it’s going to be vanilla, not Cherry Garcia. Nobody’s excited about it, but you can all agree on it. And since you have important things to get back to (you know, running the company and such), you don't have the time or energy to argue about names. Our job is to take this weight off your shoulders.
While you’re spending you day building you business, let us spend our day working on creating names and building your branding strategy. Above are the brand names we've developed. You can look at them alphabetically or sort them by popularity, date, or location. You can see which ones are for products and which ones are for entire companies. But most of all, you can see that our naming process produces brand names that capture both the spirit of a company and the attention of its desired customers. Our names are alive and intriguing, never stale or corporate.
Too often companies get caught up choosing a name that expresses everything they can do and end up with something horribly boring. We've found a method to the madness of choosing brand names that transcend these limits. Instead of trying to tell customers everything you can do for them with a brand name, find one that reflects your point of view and personality. An intriguing brand name draws people in and encourages them to learn more about what you can do for them. And as they understand your company better, it creates an a-ha moment when they understand the connection between your name and your company.
Consider the example of one of our clients. Koken is an online photo publishing service for serious photographers looking to avoid the gimmicks and interference of most social networking-based photo-sharing sites. Koken is the Japanese word for stage hands, the black-clad ghosts of the theater who are behind the scenes of a production, preparing the way for art without leaving their own mark. When you learn what the brand name means, you instantly understand the ethos of the company and their point of view about the market.
So explore our catalogue of brand names. See which ones grab your attention – which names make you think. Hopefully you'll see how our naming process portrays a company's spirit to the people that matter most.