August 12th, 2014

Comments Icon no comments

Comment Icon Add comment

How to Find a URL

by tyler doyle

So you found a name you love. Then you tried to find a URL. You wanted nameyoulove.com, but the person who parked it is MIA. Now you’re banging your head on the keyboard, digging for a random group of letters …

August 1st, 2014

Comments Icon no comments

Comment Icon Add comment

Don’t Click That: The Clickbait Virus

by tyler doyle

On a bad day, the website Upworthy attracts some 1.5 million unique visitors. Good days see 5 million visits. That’s a hell of a lot of ad revenue without much overhead—the site just writes a bit of copy and hosts …

July 24th, 2014

Comments Icon 1 comment

Comment Icon Add comment

Branding is Just Like Life: First Date Edition

by tyler doyle

How would your brand do on a first date? When we say that we build human brands, we aren’t spouting corporo-speak. We imagine brands as people. Even better, we imagine brands as people doing what people do: hanging out at …

July 22nd, 2014

Comments Icon no comments

Comment Icon Add comment

In Defense of Airbnb’s New Logo

by 100m

Airbnb’s new logo looks like a vagina. Or balls. Or just about any combination of sex organs. When the company announced an identity redesign, most people said, “Hey, genitalia!” A flurry of tweets, clickbait, and listicles ensued. In the first …

July 14th, 2014

Comments Icon no comments

Comment Icon Add comment

Don’t Call Them Wearables

by Eli Altman

Technology is easy to recognize. One glance at a coffee shop laptop and you know it’s a Macbook Air – doesn’t matter if it has 12 stickers on it. This is generally applauded as good product design. If you can …

June 19th, 2014

Comments Icon 2 comments

Comment Icon Add comment

Don’t Yank My Chain: USMNT Monikers

by tyler doyle

A week ago, chatting about the World Cup group stage, you’d be laughed at for giving the USMNT better odds to advance than Spain. Today, that’s the case: Spain has been mathematically eliminated, while FiveThirtyEight gives the USMNT 68% odds …

June 9th, 2014

Comments Icon 2 comments

Comment Icon Add comment

The NFL Wouldn’t Rename the Redskins, So We Did

by tyler doyle

Does your name offend a substantial number of human beings? Is it an outdated slang term from the early 19th century? Is it possibly illegal? Does it, by its very nature, reduce that same group of people to a skin …

May 15th, 2014

Comments Icon no comments

Comment Icon Add comment

Brand Attributes: Your Words Are Meaningless

by Eli Altman

In most pursuits, the fastest way between two points is a direct path. However, when dealing with people, this isn’t the case. For example, saying “Those glasses look really good on you” might be the fastest way to get out …

February 12th, 2014

Comments Icon 2 comments

Comment Icon Add comment

What can you learn from Dumb Starbucks?

by Danny Altman

What can you learn about branding from a business consultant who advises a gas station owner to offer a giant rebate that can only be redeemed on a remote mountaintop? Actually quite a bit. Nathan Fielder, the star of Nathan …

January 15th, 2014

Comments Icon 3 comments

Comment Icon Add comment

TARGET (The Annotated Letter to Customers or: How Do You Say ‘Sorry’ 70 Million Times?)

by Danny Altman

Dear Target Guests (because you are more than customers to us), As you have probably heard, Target learned in mid-December that criminals forced their way into our systems (they used so much force that it took us a couple of …