Posts Categorized: Free Advice

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Deconstruct: Freeform

Deconstruct is a propaganda venture from A Hundred Monkeys in which we perform close readings of new names belonging to companies with [...]
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On Re-renaming Denali

In June of 1896, a gold prospector named William Dickey was digging on the banks of Alaska’s Susitna River. Towering over the river [...]
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Deconstruct: 365 by Whole Foods

Deconstruct is a propaganda venture from A Hundred Monkeys in which we perform close readings of new names belonging to companies with [...]
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Deconstruct: Microsoft Edge

Introducing Deconstruct, a new propaganda venture from A Hundred Monkeys in which we perform close readings of names belonging to [...]
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Kvlture Clash: Fake Bands and Live Brands

Earlier this year, H&M quietly launched a metal-styled clothing line. The collection, featuring band shirts as well as a diligently [...]
NEW YORK - APRIL 1997: American rap group Wu-Tang Clan (L - R) Ghostface Killah, Masta Killa, Raekwon, RZA, Ol' Dirty Bastard GZA, U-God and Method Man pose for a April 1997 portrait in New York City, New York. (Photo by Bob Berg/Getty Images)

What the Wu Tang Clan Can Teach You About Branding

In 1993, nine New York rappers dropped an album that would go on to… I don’t need to finish it, do I? You know who the Wu Tang [...]
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Naming: It’s What’s for Dinner

If you were to take a walk through a California orchard in 1920 or so, you might come across a tree bearing a large, egg-shaped fruit. [...]
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Branding E-Cigs

Brand Death It’s been a long, dismal downhill for tobacco branding. First came the ban on TV and radio ads in 1970. Since then, tobacco [...]
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There’s a Word for That

To name is to swim through the deep order of words. It’s our business, and we keep sharp tools at hand to help us get the job done. [...]
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What’s a ButFor?

Have you heard of Spoonrocket? It’s like Uber but for food. Have you heard of YPlan? It’s like Uber but for events. Have you heard of [...]