WTF to do with corporate acronyms
by Eli Altman
by Eli Altman Over the weekend I was interviewed by Jacki Lyden on NPR’s Weekend Edition about the Wisconsin Tourism Federation. Recently they got tired of WTF jokes and changed their name to the Tourist Federation of Wisconsin (TFW). I …
How to find a good URL without having a brain hemorrhage
by Eli Altman
I was recently featured in an article by Max Chafkin in the July issue of Inc. Magazine. The article, Good Domain Names Grow Scarce, is about how it is becoming increasingly hard to find a name that has a good …
10 ways to name your company or product
by Eli Altman
01. Do it yourself: You know your business better than anyone else and chances are you’re more prone to like a name that you came up with. But, sometimes it can be difficult to name something that you’re too close …
Top 10 things to look for in a naming company
by Eli Altman
If you’re looking for help naming a company or product, here are 10 simple things to look for in a naming company: 1. A pulse. Why do naming companies strap themselves into a straitjacket with terminally boring names like Namestormers …