Aside from giving us a call, there’s no better way to understand what we can do for you than to take an in-depth look at what we've done for our beloved clients. These case studies represent some of our best work when it comes to company naming and designing brand strategies. They're also examples of some of the most common problems our clients find themselves running up against when they come to us. As you read these case studies, you might see a company having a similar struggle to the one you're facing now, whether it's determining a name that reflects every feature of your product or finding one that captures the feeling you want your product to evoke.
You'll read about PulseTracer, a health-tracking wristband with multiple advanced sensors that was looking to set itself apart from single sensor competition like FitBit and Nike+. Despite all the time they'd spent brainstorming new company names, they hadn't found something that expressed their product's unique capabilities. When PulseTracer turned to us, we looked for a way to do their awesome product justice. PulseTracer was reborn as Basis, a name that embodied the brand strategy and spirit of the product and the people who created it. It calls to mind both the basis for wellness that the product represents and the underlying foundation of rhythms and biofeedback that makes us feel the way we do.
Another client, 2948 Software, was a start-up with a product that brought the collaboration of a whiteboard to the screen so that even people scattered across the globe could work together on products. We knew this was something that would appeal to a lot of people, so we wanted to appeal to the excitement and creativity this product could inspire. We ended up with the name ZigZag because we felt it captured the gestures of expressing a new idea for the first time.
Our love of language is evident in our work for a client formerly known as SAASURE. SAASURE helped companies manage all of their cloud computing apps and services. We wanted something strong and in control that called to mind cloud computing without actually using the word cloud. We found the perfect word: Okta, a pilot's term for measuring cloud cover. Since cloud cover was exactly the service this company provided, Okta was the start to a unique and differentiated brand identity.
You can get more resolution on these three case studies, as well as numerous others, through the videos and detailed write-ups you will find here. You'll get insight into our thought processes and see how to develop a great company name, and build a brand strategy around it. Everything we do is based on identifying how your company can best relate to your target market on a personal level. This humanity-based approach means that when you work with us you get a lot more than a fresh coat of paint. We dig deep and find out what is truly different about your business. And then we figure out the most compelling way to bring it to life. Check out our case studies.