corporate branding and naming

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Corporate branding directory.

Branding has become very popular. Every Tom, Dick and Harry is in the business.
So we decided to go to their web sites and see how they decided to approach what
is arguably the most important branding problem they ever faced--naming themselves. What we found out is that, in most cases, they went straight down the middle of the
road. In a few cases, they careened off the road and hit a solid object –– making for some good case studies of how not to brand your company.

123 Brand
A brand is the essence of any organization and its most powerful business enabler. Branding is the process by which both a brand and a brand strategy are developed. It is much more than just creating an identity, telling a compelling story, designing a bold logo, a fancy ad or implementing a great design idea.

ABC Namebank
For about a quarter of a century ABC Namebank has solely & exclusively worked on naming projects. Therefore, we bring cutting edge strategies for merged entities, consolidation of names, competitive name analysis and solutions for international trademark concerns and positioning of global domain names. We have gained respect from the senior management and the CEOs of Fortune 500 for our vision, corporate skills and in-depth knowledge on how to drive names for better market positioning.

Addison
Addison believes that the best strategy has no value until it is implemented successfully. Innovative communications strategies, highly compelling creative visualization, and clear content is the essence of what we do.

Addis Creson
Addis Creson is a new breed of brand and design consultancy that is committed to creating positive change for people, companies, and communities. We are a collection of brand strategists, new product innovators, researchers, storytellers, and designers, partnering with clients to create sustainable and meaningful growth.

The Anderson Group
Your brand strategy should be your business strategy if you want your company to reach its true potential. Our all-encompassing approach to branding centers on a core idea and creates a corporate brand mindset.

Anthem Worldwide
Anthem is the fastest growing branding and design network. We connect global talent and perspectives to create the right team for each project. Our expertise: brand strategy, brand development, brand activation.

Applebaum Associates Inc.
Applebaum Associates Inc. is a brand identity firm specializing in name development and marketing communications. Since 1982 we have been working with the world’s leading companies creating names and marketing identities for new products, corporate entities, and services.

Ashton Brand Group
Since 1995, we have specialized in voice of the consumer branding. Our methodologies are founded on the principle that your target market controls your brand, and it is essential to understand their mindset.

Baer Design Group
Since 1995, Chicago-based Baer Design Group has collaborated with national and international companies to translate their visions into brands, create effective marketing strategies and assist in their long-term management.

Bedrock Brand Consultancy
Bedrock is a brand consultancy and design studio; light on its feet, with an international reach and a global perspective. We are equipped to create fully integrated brand experiences, from visual and verbal identities, to interactive solutions and branded environments.

Big Arrow Group
Only by aligning the most profound connections between business goals, brand strategies and stakeholder behaviors can a brand's inherent potential be realized. Within the context of a brand's business objectives, our market-tested processes guide the brand to its position, then guide — in the most efficient, sequential order — the appropriate audiences to the brand.

BIZword
We develop powerful, compelling trademarks that sell. From gleam in the eye start-ups to entrenched global behemoths, our work spans the gamut of verbal brand expression: strategy; corporate, product and service naming; nomenclatures; architectures; brandlines and taglines.

Biz Naming Central
Naming a business is no longer as simple as putting a family name on your office door or store front. Product names are certainly just as important as the names of the businesses that market them. But how can a product name best do its job in grabbing the attention of a customer or client? In the end, a name that engages emotion while providing a hint of description is likely to be the most successful.

Blue Taco
BlueTaco specializes in corporation name search and consulting for naming a business. Innovators in corporate naming, naming a business, product naming software tools and service.

Brandesign
Brandesign Incorporated is a brand development firm. We believe in the power and promise of brands, adding value to the brand experience, and depth to the connection. Brand strategy, brand identity, package design.

BrandEdge
BrandEdge is a strategic marketing consulting boutique that works with high tech and innovation-based companies to ramp-up and accelerate business growth, and develop successful and differentiated brands.

BrandEquity                      
We are a visual marketing and brand communications firm. Founded in 1960, the company serves clients from early-stage entrepreneurs to Fortune 500 corporations. Through research, marketing, and design, we help clients improve brand recognition, position products and services, and increase market share.

BrandLogic Corporation
For three decades, we have helped world-class organizations develop branding strategies. We specialize in creating strategic, seamless brand identity programs that deliver our clients’ key messages powerfully and consistently.

Brandopoly
We are a leading provider of Web-based brand management solutions. The Brandopoly Brand Management System is a Web-based application that allows you to produce customized ads, sell sheets, presentations, stationery or any other printed material, using pre-approved layouts in minutes.

Brandplay
We readily provide brand strategy, brand naming, and brand implementation services (and have been known to take on other "custom" brand work when it piques our interest).

Brandshake
Our work ranges from taglines, to product and company names, to complete nomenclature and corporate vocabulary systems. And we have practical, hands-on experience in dealing with the challenges of new corporate naming in the midst of mergers or restructuring.

Brandslinger Naming Group
Clear, powerful communication lies at the heart of every good name. Whether you need a corporate name, a brand architecture, names for new products or services, or taglines to expand your message, we will help you capture your promise and clearly communicate it to your clients and your marketplace.

Brandthropology                       
Brandthropology, Inc. is a global branding consultancy. We work with clients to promote sensitive, measured strategies for brand growth that embrace -- rather than deny -- the vast differences in development that exist in the world. We do this by constructing developmental road maps that allow brands to grow in measured ways over time, in synch with local consumer needs.

brandUNITY
We are a marketing communications firm that helps businesses improve return on marketing investment by maximizing brand strategies across traditional and emerging platforms. We have helped businesses break into new markets, achieve top-of-mind recognition, and exponentially increase revenues with strategic marketing plans and award-winning creative services.

BrandWizard
We help you manage your brand consistently and efficiently across diverse regions and divisions through online web based technology. No matter how large your organization or how complex your product offerings, we harness the reach and speed of the Internet to tailor a complete turn-key brand management solution.

Brains on Fire
We are an identity company. We help companies create and sustain excitement about who they are and why they are here. Take your identity from tired to inspired.     

Brand Forward
The brand embodies the "heart and soul" of an organization. Its promise is delivered through its products, services and consumer communication – the total customer relationship and experience. Our services include brand strategy and positioning, brand identity, brand research and more.

Brand Identity Guru
Is your brand vital? Coming in from outside, we can take a fresh look at the messages you're sending and determine how wide the gap is between your brand identity and brand image. We offer marketing strategy, branding strategy, search engine optimization and graphic design.

Brand Institute
Our services include corporate identity, name development, name research, regulatory, design and more.

Brand Sense Agency
Join the 35% of Fortune 100 companies currently integrating the concept of Sensory Branding. We specialize in taking clients from their conventional 2D branding to 5D branding, which truly connects with consumers across our five senses.

Brand Solutions, Inc.
is a branding agency that provides a complete “brand solution” to clients, from brand naming to advertising and web site design.

The Brand Union
The Brand Union is a world-class global brand agency, comprising 500 people across 21 offices. What binds us together is a deep-seated commitment to becoming masters of the art and science of brand building. We admire the companies that see everything they do as brand—that see the power of brand-driven growth.

Brighter Naming
Our worldwide company and product naming experience can help you find a great new business name, a cool company name, a strong new product name or a service brand name. We also develop scientific and technical names, service and product names and taglines. Good names make good business sense.

Capsule
Our work: research + strategy, naming, identity, packaging, collateral and environments. We believe both smart research and business expertise are required for brand strategy that is impactful, relevant and unique.

Cartis Group
We are a full-service national branding agency that builds leading brands through sound brand strategy and brilliant design for companies.

Catchword
Since 1998, we have created hundreds of company names, product names, naming architectures, and taglines. As a dedicated naming firm, we bring a wealth of creative energy and strategic insight to the unique process of name development.

Cintara
We are a full-service branding agency providing proven expertise to help companies meet business objectives, accelerate growth, and compete effectively in a changing environment. We focus on complete development of a brand through strategic planning, research, public relations, naming, corporate identity, print, advertising, and interactive media. Cintara’s clients represent Fortune 500 companies from a range of industries.

Cognition
We are a brand marketing + design firm driven to enhance our client’s ability to connect to their customers, shape perception and stand out in the crowd. We provide clients a brand oriented, full-service approach that includes branding and marketing strategy, logo and identity design, print design, advertising design, web or interactive design and environmental design.

Creative Strategy
We build brands. For more than two decades, we have successfully taken companies from start-up to acquisition…introduced new products…breathed new life into mature products…and helped companies identify and reach new markets. Each component of the new or refreshed brand identity—name, logo, tagline, messaging platform, and visual "look and feel"—is built on the decisions already made, so that natural or organic progressions occur.

Cummings Design
Rob Cummings is a professional and experienced brand designer and consultant providing brand consulting and advice. He can also design the brand identity (logo) for you. Brand managers, brand owners, and brand and naming consultants' clients turn to Rob for in-process and post selection confirmation from a legal and business perspective.

Desgrippes Gobe
Desgrippes Gobé is an international branding and design company with offices located in the United States, Europe and Asia. We create a new vision for our clients’ brands: Brand positioning, Brand creation, Naming, Brand architecture, Voice, Brand integration, and Brand presence programs.

Emaginit           
For more than 20 years, we have offered such services as corporate and brand positioning, naming, promotional campaign development and brand ideation - on and off the Internet.

Engage!           
Engage! identifies the subjective components that impact brand identities. Name development utilizes our collective expertise and extensive resources on software and in print to invent a new brand. The touchstones of our success are hybrid and newly created words, or neologisms, expressly created for each and every project.

Equilibrium
Balancing the art and science of brands: brand value management. The art: brand naming, brand identity, brand positioning, living the brand. The science: brand valuation, brand analytics, brand portfolio management, brand architecture, brand extension.

FutureBrand
FutureBrand disciplines offer a holistic approach to brand-building, one that fuses strategy, innovation and experience to create solid brands that not only stand the test of time, but leverage the future.

Glazer + Kalayjian
Glazer+Kalayjian is a global strategic branding consultancy specializing in brand strategy and architecture, visual brand identity systems, product and company naming, and interactive design.

GlobalWorks Group
GlobalWorks Group integrates culture, branding and technology, fusing online and offline media. From defining the ideas and values that form the brand's foundation to shaping the visual and verbal identity of the brand, GlobalWorks provides comprehensive strategic and creative services to help companies conceive and build agile brands.

Good Characters, Inc.
Good Characters, Inc. specializes in the art and science of Chinese naming. Our expertise provides you with a roadmap for developing high-impact brands for the entire Greater China market. We have helped businesses, from start-up to multinational companies, from the Silicon Valley to Shanghai, create Chinese names for their companies, their products, and their services. Our clients have found success in translation and have initiated powerful and profitable cultural connections with the Chinese.

Gravity Branding                       
We are a premier brand consulting group with a specialty in brand name creation. Our work flow integrates market research and brand positioning. We have a talented graphic design team for those clients who want to transform their brand name into a compelling visual identity.

Group 1066                       
Group 1066 is a strategic branding firm that helps technology and financial services companies create and revitalize offerings, make their value clear and then take them to market. We do this through a market focused approach to brand-building that brings together product development, marketing, and sales.

Holding Associates                       
We will work with your company to create a collaborative branding team. Together, we build solid brand strategy that is integrated throughout your company and works within its wider community.

Hornall Anderson                      
Brands that scale, brands that grow, brands that win.
By defining key audiences, we can solidify your brand position and open up new marketing opportunities. Good brand architecture doesn’t just allow for growth; it demands it.

ID8           
We are a brand communications company dedicated to helping clients better understand, leverage and communicate the competitive advantage of their brands. Our company is a unique hybrid of brand/product strategy consultant.

ID Branding           
We’re a full-service branding agency in Portland, Oregon. Our philosophy of Brand Culture is based on anthropological insights combined with a new understanding of how consumers are using brands today.

Idiom           
Naming is our passion and our livelihood. The unequivocal link between naming and brand strategy is at the very core of Idiom’s reason for doing business.

Interbrand
Behind every great brand is a great idea. The more inspiring the idea, the more intense and profound the commitment. And the more the consumer believes in the brand, the more value the brand returns to its owner. We are dedicated to identifying, building and expressing the right idea for a brand. An idea that both inspires and endures. An idea that delivers measurable business results.

Inward Strategic Consulting
We help position our clients to achieve high performance by collaborating with them to develop comprehensive business strategies. We named the firm Inward Strategic Consulting because we believe that unless the key strategy elements of the firm, including the market position or brand, are widely embraced success will be elusive.

Julie &Company
Julie & Company meets a unique market need for companies seeking stellar branding, integrated marketing, web design and web development, graphic design, advertising, Flash design, and more. We have completed dozens and dozens of marketing, web development, and graphic design projects and will bring this experience to bear for your organization.

Killian & Company
Stuff we do pretty damn well:
Branding, to make our clients visible, differentiated, and relevant; company naming and product naming, logos and corporate identity, advertising, graphic design, we design and programming, search engine optimization, marketing communications, strategic branding and brand asset audits, digital video, paid search.

Kolbrener
We are a full-service agency with expertise in all phases of marketing, advertising and branding — from market research to strategy to implementation. We deliver evolutionary branding, marketing and advertising that integrate thoughtfully with your sales processes.

Landor                       
Landor provides a complete range of strategic brand consulting and creative design services. Offering a multidisciplinary range of brand strategy, design, employee engagement and business alignment, naming, interactive and research services, we help our clients worldwide create, renew and strengthen their brand power.

Lexicon
For more than 20 years we’ve been helping clients with extraordinary products develop extraordinary names. Our approach includes the development of a creative strategy that supports your vision and leads us to a name that will make a difference.

Lightsphere
Need a name for your Web 2.0 company? Try this handy name generator.

Luxe E.t.c.
Luxe E.t.c. is the pioneer Business Strategy & Management Consultancy Company specialized in the luxury industry and its affiliated sectors. We provide advanced Business Strategy & Management Consulting Services in Brand Management, Marketing Strategy, E-Business, Business Planning, Research, Retail Management, Investment Appraisal, Change Management and Interim Management.

Lippincott           
From brand strategy to brand environments, we’re recognized for our creativity and our ability to immerse ourselves and strategically assess your brand and its value. We’ll work with you to craft the brand strategy, design a new identity, and manage it wherever you have employees, customers, clients and partners. 

Magneto Brand Advertising           
Magneto Brand Advertising is a creatively-driven full service branding company with strategic planning, creative, account service, media, print and broadcast capabilities.

Marshall Strategy           
Led by legendary identity consultant, Philip Durbrow, Marshall Strategy helps all types of organizations develop successful identity strategies.

Master McNeil Inc.           
From Master-McNeil's very first projects, we have offered a mix of creative and strategic services, providing creative and practical answers to strategic naming questions.

McNamara Technology Solutions
Whether you are a startup or established business, you need a firm with talent and experience to help you in creating a great identity for your company. The McNamara Team can help you establish that identity and put you on the road to company branding.

Metaphor                     
Metaphor is a name development and verbal branding consultancy that specializes in helping clients articulate the promise of their brands.

Mires + Ball                    
MiresBall is one of the largest independent brand design firms
in Southern California. We focus on building brands that bring together two powerful ideas—lifestyle and innovation.

Mnemonic
At Mnemonic, we custom develop brand names and strategic brand architectures using our proprietary Brand Soul Map™ positioning framework.

Molecule Brand Consultants
Crafting an image that conveys your desired perception is what good branding is all about. Our expertise provides brand analysis, brand strategy, brand identity, brand standardization, brand implementation and brand oversight to an array of clients, from entrepreneurial start-ups to Fortune 500 companies.

Moore Names
Moore Names bring decades of leadership in creativity, sophisticated linguistic expertise, over thirty proprietary name classifications, a proven methodology and systematic facilitation.

Name Quest                                  
Since 1984 NameQuest has invested millions to assure a strong, long-term commitment to the expansion of our knowledge and insight of verbal brands.

Name Razor
The ultimate naming software utility. Using a database of hundreds of “namelets,” it will quickly create thousands of potential name ideas in minutes!

Namebase
Namebase® has developed some of the most successful brand names in the market – names that capture the personality of a company, product, or service, tell what it is, and what makes it different.

Namexpress
Naming and Name Creation with the click of your mouse. NameBuilder® Name Creation Software generates names and enhances the name creation process.

Namelab
NameLab has been creating proprietary names and helping clients refine their brand strategies since 1981. We invented a unique, efficient and coherent method of name development called constructional linguistics.

NamePro
We combine a set of powerful "namesmithing" tools with extensive databases to generate the ideal name for a company, product or brand name. Let us provide you with the same tools used by Fortune 500 naming consultants for choosing business and product names.

NameStormers  
Since 1985, we’ve created thousands of memorable product, company, service and non-profit names.

NAMETAG International, Inc.           
We are a worldwide brand strategy and naming firm. Our exclusive Ideonics™ process assures that you are achieving a competitive advantage in the following areas: Naming, Nomenclature Strategy, Brand Strategy, Brand Research (global + domestic) and Linguistic Analysis.

Namevo      
Let us know what you're looking for in a name. We'll find the best available domains - all dot coms with no hyphens or numbers. We are experts at finding short, brandable names, business names, dictionary words, descriptive names, misspellings and more.

Namington
We design tradenames (company names), brand names, trademarks, service marks, logos, slogans, etc. We can also register the respective domain names for you.

The Naming Company 
We can create a name for a new product, a web site (including the domain name), a new service business or a new corporation. We have been asked to a name mergers, subsidiaries and new divisions of existing companies, as well as movies, TV series and new cable channels.

Naming Systems           
We are a consulting firm for companies seeking world class naming and identity for products, businesses, and services. Our primary focus is branding, corporate identity, and marketing strategies, but we are equally adept at traditional media, including advertising services.

Naming Tool Box
Ultimate Online Guide for Naming Your Business or Product. NamingToolbox.com gives you the information and tools you need in order to create the best name for your business or product.

Namix
We can effectively position your products and services with the thoughtful selection of an appropriate name. Thorough research avoids copyright, translation and cross-cultural problems.

Next Level Strategic Marketing Group
Next Level SMG is a management consulting firm that builds strong brands and compelling marketing strategies. We are a pure strategy firm; brand strategy is all we do.

NOMENON
Nomenon offers a full suite of naming and identity services. We think the name is the single most important piece of marketing for any company, service or product.

Nomino Naming
Nomino Naming is your creative product naming agency that develops product names, corporate names, and taglines with a combination of creative and linguistic expertise and business savvy. A great brand starts with a great name!

The Nuancing Group
Great branding, at its root, starts with a name that produces flawless recall. Branding is the great disequalizer. We develop brand identities, create great names and devise effective taglines.

Nucleus
We are a brand, intellectual property and internet consultancy, with particularly strong credentials in travel, luxury and financial services. Typical consulting assignments include: brand naming and proposition development; re-branding and re-positioning; new product (or service) development.

Papagalos Strategic Communications
We are an integrated marketing communications firm and advertising agency offering corporate branding, interactive website design, public relations, video production, and innovative promotion services. Our emphasis is on developing integrated brand campaigns built on a strategic foundation.

Re:group
We're a privately held branding and marketing agency that develops and manages brands applied to marketing across all communication disciplines. We have extensive experience in complex retail and franchise brands: corporate communications, brand strategy, marketing planning, research, identity, advertising, collateral, media planning and buying and more.

Red Sky Insights
With years of experience in brand consulting we've helped major corporations around the world make the leap from brand strategy to brand behavior.

Right Brain Branding Consultants
We have worked hard at becoming the best in strategic design and brand development. Fresh thinking, strong design concepts and the ability to listen and respond rapidly to our clients needs has positioned us as a leader in our market.

Rivkin & Associates
We use a variety of ideational techniques to create a selection of candidate names. The goal is to express your marketing and communications objectives with vigor and clarity.

The Russell Mark Group
We believe that verbal branding is a system. Company and product names, naming and branding systems, taglines, messaging, and corporate collateral work together to form a lasting, powerful verbal brand.

Scarcliff | Salvador
We're a boutique branding and naming agency devoted to creating the story of your brand, which may include research, strategy, creative, and implementation. We work freelance-style to give you the right product name, an entertainment title, a landmark tag line, or a fresh creative concept.

Siegel + Gale
Our specialists are after more than clever names – they’re looking for the clearest, simplest solutions. The goal is capturing the essence of your brand and amplifying it behind a memorable, inspiring name.

StartSimple
A digital development, strategy and brand naming company that designs usable interactive experiences. In an ever complex world, we provide cross-media marketable IP, domain names and brand naming services that gives you an instant competitive advantage.

Strategic Name Development                       
A good naming company knows that the most critical part of naming a business, product or brand is establishing the strategic positioning – what is the one key thing that the naming should convey?

Sterling-Rice Group                       
For more than 20 years, we've transformed our clients' businesses with innovative solutions to complex strategic branding, new product development, communication, and design needs, for Fortune 500 companies and entrepreneurial start-ups alike.

Tait Subler                      
We provide objective strategic counsel that is broadly relevant to your decision-making related to distribution, product design/features, hiring, training and yes, communication. We help identify and develop strategic platforms for new brands, new products and innovative brand extensions.

Tan Brand Communication Consultants                      
Tan is a brand communications agency. We create and develop campaigns to build your brand. Discover your brand’s fundamental truth.

TippingSprung                       
We offer a full range of branding services, including positioning, naming, design, research, and training. Whether you are launching a new brand or company, or refining an existing brand, we have a track record of developing winning strategies, names and taglines, corporate identities, and packaging systems.

Trend Influence                       
We are a global strategy and innovation consultancy grounded in primary consumer insight; we provide our clients with a 360 degree view of future product and brand opportunities inspired by contextual analysis of trends and their influence on consumer needs. We develop effective marketing strategy.

Tungsten Brand Marketing
For a company or product brand name that really shines. We can guide you on how to utilize proven naming strategies to create your own brand names, locate valuable resources for help with naming, trademarking, web site and logo design, strengthen and extend your brand name and product line(s).

Venture Republic
We are a leading strategy consulting firm with core competency in Branding Excellence. The firm serves multinational corporations and growth-oriented local businesses across multiple industries worldwide.

Vivaldi Partners
We are a seasoned and experienced group of marketers, consultants, operating executives and specialists committed to helping our clients achieve strong organic growth in a world in which traditional approaches to strategy and marketing have run their course.

Whisper Brand Strategy Consultants
Brand strategy boils down to eliminating the need for advertising and PR. By establishing an engaging brand that consumers are drawn to, you can stop chasing them. Own the conversation. It's the only brand strategy you need to focus on.

WildOutWest
We create names, brand identities and communications that make enduring emotional connections, based on value.

Wolff Olins
Branding is no longer about imposing a logo everywhere. We help you build a presence in the world – a brand platform from which you can engage different audiences in the best ways. We do naming, visual identity, verbal identity, brand rollout, film and animation, marketing communication and investor communication.

WONGDOODY
WONGDOODY is a marketing ideas agency. It's your brand that creates preference. It's your brand that creates sales. You don't really decide whether or not to have a brand. You can only decide whether you want to be in control of your brand.

WOW Branding
We have found that organizations tend to overlook the importance of building their brand from the inside out. Once the initial brand identity work is done, you will know how well your brand is defined, how good you are at communicating your brand to your people and consistently delivering your brand promise.


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