What
our
clients
say

"There's a Walter Payton confidence about what they do. It was an almost mystical experience."

clients for product names and company names

"From the moment they walked through the door, the whole project became more exciting."

"Even the words they used to describe what we were looking for were more captivating that what we'd been able to express. They talked about a name that would be 'self-propelled' and have 'kinetic energy.' We just felt their whole approach was dynamic and fun."

"We didn't really ask for bids from other companies. A Hundred Monkeys has managed to stand out in a crowded field and say something unique with their own name. We figured that if they could do that for themselves, they could certainly do it for us."

[Heather Martin-Maier, Chief Operating Officer, Cruel World, quoted in Fast Company]

"These guys get it."

"Working with A Hundred Monkeys isn't easy. Most creative people give you exactly what you ask for, which is hardly ever what you really want.

These guys get it. They have a way of using simple questions to drill down, and down, and down, until what's left is what really matters. Their strength comes from focusing first on the business, then on the communications challenge, and only finally on the words. Working with them makes me a better communicator. They make me think harder about what I'm doing and why."

[Nicholas Donatiello, Jr. CEO, Odyssey]

"An almost mystical experience"

"There's a Walter Payton confidence about what they do. They were asking questions and more questions until they got to the essence of what we do. It was like digging into a huge watermelon on a summer day, just breaking it down, piece by piece. They kept drawing us back and back, from the playground of our inner child to the reality of our business model. It was an almost mystical experience."

[Gary Siefert, Director of Internet Services, Medicalogic, quoted in Salon]

"A good name can be a strong wind at your back."

"If you can't think of a name, and you have the resources (say in a funded startup), I would absolutely spend the bucks and hire a good naming/branding firm like A Hundred Monkeys (disclosure: we've worked with A Hundred Monkeys at Topix, they were great.) They're going to come up with a better name than the ones you've thought up.

It will be worth it in the long run. Naming fees are cheap compared to the total investment in your products, to your engineering budget, to your marketing budget, and a good name can be a strong wind at your back. The name is the cornerstone of both your product and your marketing. Get a good one!"

[Rich Skrenta, CEO, Topix]

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