product naming a hundred monkeys fruit of the loom

Scaredy (under)pants

Fruit of the Loom can come up with cool names, they’re just afraid to use them. There’s a Fruit of the Loom ad that’s showing up on [...]

Should You Really Spend $1.5 Million On A Domain?

  “Why did I spend 7+ years, hire 3 brokers, and send over 200 emails to buy the 82nd most expensive domain in history,” asks Noah [...]

A Hundred Monkeys Featured on For Print Only

Print matters. We’re excited to have our Naming Survival Guide featured on For Print Only, a celebration of physical media in an [...]