Why are we in the news so much? Because branding a company is a tough act. Whether you’re coming up with a brand strategy or just naming a product, our brand is a tough act to follow. If you’re rethinking your brand strategy, repositioning your company, rebranding your company, or renaming your products we’ll help you make news, too.

Read stories here about A Hundred Monkeys and
corporate branding.

The News Tribune
"It's an existential moment, but you needn't despair "
by Dan Voelpel

New York Times
"First and Long — Very Long"
by Joe Nocera

Seattle Post-Intelligencer
"Penn State Drops Napster for Ruckus music"
by The Associated Press

Berkshire Hathaway
"Warren Buffett Bullish on NetJets "
by Warren Buffett

Bloomberg
"Riverbed Announces System Integration with HP "

Light Reading
"Stoke Cashes In, Comes Out "

Time Magazine
"The Wizards of Wireless"
by Jeremy Caplan

Chicago Tribune
"Peoples as 'Integrys' panned energetically"
by Robert Manor

International Herald Tribune
"Motorola, T-Mobile venture funds invest in "smart" Wi-Fi firm Ruckus Wireless"
by The Associated Press

Wall Street Journal
"IPO of Riverbed Posts 57% Surge
For Year's Second-Best Debut"
by Lynn Cowan

Reuters
"Start-up aims to join telephone and wireless calls"
by Eric Auchard

Wall Street Journal
"A Better Idea"

New York Times
"A Device Supports One-on-One Talk Among Appliances"
by Matt Richtel

USNews.com
"What's in a name? Plenty, experts advise"
by James M. Pethokoukis

Philadelphia Inquirer
"Taste has little to do with it"
by Stacey Burling

Cleveland Plain Dealer
"The tricky business of corporate names"
by Christopher Montgomery

Oxford University Press
"The Making of a Name"
by Steve Rivkin

The Business Shrink Radio Show
"The Shaping of a Corporate Identity"
Interview with Danny Altman

International Herald Tribune
"Philips, seeking growth, tries an image makeover"
By Jennifer L. Schenker

New York Times
"Get Out of My Namespace"
By James Gleick

Akron Beacon Journal
"Building the perfect logo"
by Candace Goforth

The Memphis Commercial Appeal
"First Tennessee waltzes to tune of name change"
By David Flaum

BBC
"Hunt is on for world's worst rebranding"
by Maggie Shiels

CFO Magazine
"The new firm should at least be applauded for attempting to reset the name game"
by Joseph McCafferty

STEP Inside Design
"Sanitized for your protection"
by Dianna Edwards

AllAboutBranding.com
"Cult Branding: Know Logo"
by Mark Di Somma

Time Magazine
"Bottom lines"

The Wall Street Journal
"Start-ups spend time, money In search of the perfect name"
by Martin Veitch and Karen Kelly

Fortune
"Identity - Philip Morris has a new name"
by Grainger David

Forbes
"Even pros struggle with corporate re-naming game"
by Adam Pasick

New York Times
"My excellent Brylcreem adventure"
by Michael Walker

New York Times
"How to invent a brand name"
by Josh Rottenberg

Business 2.0
"Branding, Waikiki-style"
by Owen Thomas

Fast Company
"How to make a name for yourself" by Cheryl Dahle

TheStreet.com
"Easy money: creative names mean everything"
by David A. Gaffen

Brandweek
"E-I-E-I-Oh!"
by Todd Wasserman

Salon
"The name game"
by Ruth Shalit