Take a walk
in our naming and branding meditation garden
Poor marketing is often due to a failure of imagination. In order
to change the world, first you have to picture a world that is different.
So where you look for inspiration is incredibly important. You never know
where the best ideas are going to come from. Maybe one will even come from here.
We are very lucky to live and work in one of the most beautiful places in the world. Our clients often use this fact as an excuse to visit us, which
is an ideal way to start a project. But, as you will read, we do have some quirky neighbors.
is an ideal way to start a project. But, as you will read, we do have some quirky neighbors.
Inc. Magazine asked
us to comment on some of the world's best/worst names
us to comment on some of the world's best/worst names
What makes good names good and bad names bad? Inc. Magazine threw some of the best and worst names they could think of at us. Then they asked for our reactions. As usual, we didn’t hold back. This appeared as an online companion to a December, 2008 Inc. article that featured A Hundred Monkeys.