Naming and
branding
meditation garden
Changing your company name? Naming a startup? Sometimes the answer to a branding problem is not at the intersection of the specified vectors. Sometimes you need to hang a left at the 7-Eleven. Sometimes you need to back up and get some distance on the problem. One thing's for sure. The process of planting ideas in other people's heads is a pretty delicate one.
get into some trouble:
It's not an adventure until
something goes wrong.Yvon Chouinard
maybe this is your problem:
Well you’re in your little room
and you're working on something good
but if it’s really good
you’re gonna need a bigger room.
And when you’re in the bigger room
you might not know what to do
you might have to think of
how you got started
standing in your little room.
The White Stripes
a portfolio approach
to branding:"About half of my designs
are controlled fantasy,
15% are total madness
and the rest are
bread-and-butter designs."
Manolo Blahnik
branding 101a:
"The discovery of the alphabet
will create forgetfulness in the learners' souls
because they will not use their memories;
they will trust to the external written characters
and not remember of themselves...
You give your disciples not truth but only
the semblance of truth; they will be heroes
of many things, and will have learned nothing;
they will appear to be omniscient and will
generally know nothing."
Socrates "Phaedrus"
you can't limit the
power of branding:The difference between stupidity and
genius is that genius has its limits.
Albert Einstein
always rebuilding the model:
We build up whole cultural
patterns based on past "facts"
which are extremely selective.
When a new fact comes in that
does not fit the pattern, we
don't throw out the pattern.
We throw out the fact.
Robert Pirsig
corporate branding guidelines:
When people are free to do as they please,
they usually imitate each other.
E.L. Kersten
the enemy seems to be
wearing our uniform:"Size seems to make many organizations
slow-thinking, resistant to change, and smug."
Warren Buffett
product for our times:
In anything at all, perfection
is finally attained not when there
is no longer anything to add,
but when there is no longer
anything to take away, when a body
has been stripped down to its
nakedness.
Antoine de Saint Exupery
what's worth protecting:
Only puny secrets need
protection. Big discoveries
are protected by public
incredulity.
Marshall McLuhan
finding the right
company names:Mastering yourself
makes you fearless.
Lao Tzu