A HUNDRED MONKEYS aming and Branding Consultant

Naming and Branding Consultants

WHAT TO LOOK FOR IN A NAMING COMPANY
A pulse. A sense of humor. Always asking questions. A nose for names. Aware of the importance of mystery. Knows how to separate wheat from chaff. A knack for coming up with product names and company names that are provocative, warm, memorable, human. Ability to get to the heart of the matter. Understands where marketing and strategy fit into the picture. Doesn't pull any punches. A mild dose of genius. Never at a loss for words. Knows the pitfalls. Designs the process around you. A Hundred Monkeys. Naming consultants committed to the fight against terminal blandness.

WHAT WE DO
1. naming
2. positioning
4. launch strategies
5. communications consulting
6. program design
7. creative direction
8. breaking logjams

CLIENT LIST
Timberland
IBM
Microsoft
WR Hambrecht+Co.
Ben+Jerry's
Nickelodeon
ABC-TV
FAO Schwarz
Hewlett-Packard
Matchbox Toys
Odyssey Research
Fidelity Investments
Herman Miller
Electronic Arts
Kleiner Perkins
British Sky Broadcasting
Chevron
Apple Computer
Simon+Schuster

HOW WE WORK
We work on a limited consulting engagement. We are essentially yours for a month. Our fee includes creating and driving the process, talking to your people, studying your company and culture, and scoping out the competition. All of this helps us find your attitude and your voice. Before we start naming names we sit down with you, present a rich brew of marketing ideas and directions, and make sure we are all on the same page. Then we come back with a first wave of serious names, which are all pre-cleared. Based on how people feel, another round may be scheduled. After this we review everything on the table and help you make the right decision.

NAMING NAMES

"Start Here"
Tutorial for Microsoft Windows

"26"
Typography Magazine for Agfa

"Sweet Dreams"
Fanny Farmer Candies

Felix
PC pointing device for Lightgate Technologies

Freelance
Presentation graphics software for Lotus

Apples + Oranges
Macintosh database for Nordman (France)

Farm-in-a-Box
Miniature transportable farm for Rocket Farms

Breadbox, Hot Potato, Pipes+Wires
New media research products for Odyssey Ventures

Kiddo!
Fundraising umbrella for public schools

Left Field
New name for Internet advertising agency

OpenIPO
New way to take companies public for W.R. Hambrecht+Co.

Red Rocket
Children's learning program for Simon & Schuster Interactive

All Thumbs
Home repair videos for Video Research Corp.