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What is branding about? Your marketing strategy needs to feel like a conversation with the consumer.

MILL VALLEY, CA. Jan 10, 2002. Branding is about establishing a strong preference in the consumer’s mind for your company’s products or services. The idea is that you invest in creating a relationship with the people who are in your target audience so when they are in the market for your products or services, they are already leaning in your direction. The less you look like you are trying to hustle them and the more it feels like a conversation, the more likely they will become a customer.