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What kind of product names do people like? Look for the personality in brand personality.

MILL VALLEY, CA. Jan. 27, 2002. If you are investing in creating a new name for a product or service, there is a temptation to choose a name that will easily pass trademark. Usually names like this are invented words that are empty of any cultural meaning so you are behind the eight ball from a marketing perspective before you spend a dime on marketing. Our naming strategy is to do exactly the opposite. Find a name that has a lot of energy and that people have an emotional connection with.