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Another marketing strategy based on a day
of the week: Tuesday is a brand name owned
by a Wyoming Taco conglomerate.

DULUTH, Apr. 20, 2002. Taco John's Seasonings LP of Cheyenne, Wyoming has sent a nasty cease-and-desist letter to Duluth-based Grandma's Restaurant Co. for using the phrase "Taco Tuesdays," which Taco John's holds the trademark for.

In March, Ron Chessen, a Duluth native who owns Chessen's Deli & Bar in downtown Minneapolis, got the same treatment for the same phrase, switched to "Tacos on Tuesday," got another letter, and finally changed to "Tacos on (blank) 25 cents.'' Now he has support from across the country, and Tuesday business is better than ever.

To comply with these voracious lawyers, Grandma's is thinking of changing its promotion to "Tuesday it's tacos'' or "Tacos the day before Wednesday.'' Grandmas taco has bigger marketing problems than this, however, and we can only hope they don't allow cameras in the courtroom.