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Squeeze play: Enron Field needs new brand identity. Minute Maid Park is the new brand name.

HOUSTON, June 6, 2002. For the past couple seasons, baseball's Houston Astros have been playing in a new stadium dubbed Enron Field. When the poop hit the fan in Enronland, Astros owner Drayton McLane bought the naming rights back and had all the tainted Enron signs removed.

McLane announced today that a replacement sponsor has bought the naming rights for the next 28 years, and the ballpark will henceforth be known as Minute Maid Park. Does this mean that the team name will change to the Minute Maidens, or is there an extra charge for that?