next naming a business story >

previous naming a company story >

Brand Identity Retention test: Dean Kamen's high-tech scooter made quite a splash on its introduction. Now what was the brand name of that contraption?

SAN FRANCISCO, Aug. 15, 2002. Remember this contraption? Before its release in December 2001 it was code-named "Ginger." Can you remember Ginger's NEW "IMPROVED" name?

Hint: the new name was plastered all over the media, including the Big News Outlets (CNN, CNBC, MSNBC, and Fox News), and the device itself is supposed to change the world, redefine transportation, and make being alive fun again.