We just don’t know what it is yet.
If you’re looking for a name that sets you apart, you’re in the right place. Take it from a company called A Hundred Monkeys.
They make you stand out in a crowd, think twice, and launch into stories. If you’d rather choose a safe name and spend the rest of your marketing budget trying to stand out, check out our competitors.
“Words ought to be a little wild, for they are the assault of thoughts on the unthinking.”
— John Maynard Keynes
We know where the potholes are because we’ve hit them already. You won’t fall in love with a name you can’t have. We take care of trademark, URL, cultural checks, and search. We navigate bureaucracy and involve the right people at the right time. Making that final decision takes fearlessness, so we engineer for it.
In creating names, we don’t use algorithms, market testing, or point-based rating systems. In the real world, no one asks you what you think about a name. You see it and you’re either interested or you’re not. We present names in context to mimic how they work in the real world.
Send ten people to get ice cream and tell them they all have to agree on one flavor. It will be chocolate or vanilla every time. Groups of people don’t pick what’s interesting, they pick what’s easiest to agree on.
“The whole point is to stand out from the crowd. But these days we’re so afraid of making a mistake that we market-test creative, cool, and fun names to death. They all end up sounding the same.”
— Danny Altman in Fast Company
Some naming work
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