Jul. 1, 2002/Vol. 160 No. 1

BOTTOM LINES

"Where's the upside in opening your mouth?"
TED TURNER, vice chairman of AOL Time Warner, in an interview that equated Israeli and Palestinian violence

"They're doing a great job of appealing to Greeks and Latins."
STEVE MANNING, managing director of A Hundred Monkeys branding consultancy, on meaningless corporate names like Altria and Aviva

"Doing even a standard calculation took me forever."
ROBERT HUNT, Cambridge University mathematician, on complicated credit card interest formulas