Drop the corporate mask and say hello to A Hundred Monkeys. We do naming and branding in a way that lets you be a human being.
There’s a lot of branding out there. Every day we get bombarded from all directions: billboards, banners, logos, emails, all trying to catch our fleeting glance. The problem is, they all do a pretty crappy job. Since when is one-out-of-every-200 people clicking on your ad a success? We think you can do a lot better.
With all the technology and media and market research that we surround ourselves with, it becomes really easy to forget that branding is about communicating with people. Even the most complicated messages can be distilled into a form that grabs people’s attention and holds it. This is our job.
We cut through the many layers of bureaucracy, posturing, and bullshit to get to what’s really important. Then we find ways to communicate the most interesting part of what you’re doing in a way that makes people want to listen and learn more.
It’s more of an exercise in human nature than marketing, and you’ll probably find it a lot more fun too.