What are you up against? A Crowded marketplace? Trademark issues? Competition with deep pockets? Bureaucratic boredom? Whatever it is, if it’s a naming problem, we’ve probably been there. See for yourself.

Sift

Don't leave cash on the table

company-name-branding-san-francisco-bay-area

Standard Deviant

Just add beer

a-hundred-monkeys-airbus-transpose-naming-aviation-platform

Airbus Transpose

Flying reimagined

okta-company-naming-startup-san-francisco-a-hundred-monkeys

Okta

Air cover for cloud applications

Hiya

Will you answer the call?

FirstHand

Helping hospitals keep their hands clean

mojo-a-hundred-monkeys-naming-corporate-wifi

Mojo

WiFi like you mean it

Remora

Cybersecurity for big fish

gladly-a-hundred-monkeys-naming-branding-writing-case-study

Gladly

People, not incidents

a-hundred-monkeys-ozo-camera-hardware-naming-name

Nokia OZO

A VR camera that’s almost human

eero

The WiFi cure-all

a-hundred-monkeys-dolby-atmos-naming

Dolby Atmos

Atmospheric audio

see all case studies


Case studies offer a behind the scenes look at how we develop names. What were the hardest parts of a project? How did we build consensus? What were the responsibilities of the name relative to other parts of the brand? Since names can’t do everything on their own, we work with our clients to figure out how naming can be most powerful – how we can use naming to create an invitation into a brand. This means being targeted and using a little restraint. The best names don’t try to say everything at once – they’re the first move. What happens next? That’s up to you.