0-9


“26″

Typography magazine for Agfa

1 to 1

Sales software for Herman Miller

10zig

Network appliances

98point6

Personal medical database for MedicaLogic

A


Abacus

Floating point processor for Weitek

Alfalfa

Tax and financial planning

All Thumbs

Home repair videos

Alphonse

Spokesdog for the NetJets 
Europe 25 hour card

Aluka

Indigenous research collections 
for the Mellon Foundation

Andeo


Student travel and learning company

Apples+Oranges

Macintosh database

Arena


Point of purchase software

Aria

Fitbit's Wi-Fi smart scale

Atomica


Windows reference software

Aventura

Immediate relief for hospital clinicians

B


Bandwagon


Insert program for local newspapers

Black by Bainbridge

A matboard with a black core

Bom Dia


NetJets Europe Intranet

Breadbox


Odyssey electronic commerce study

BrightBlack


IT consulting services

Broad Daylight

Expert Q+A on the web

Buoy

Understand your symptoms

The Bivouac

A high-end hostel

C


Calabash

Division of Houghton Mifflin

Canal Street

Executive talent management

Canopy


Commercial real estate investment firm

Chips & Bits

Odyssey research report on PCs and
 online services

Chuckwalla


Digital asset management

Class Act

Employee training company

Clutch


Web application development

Cookin’


Chain of stereo stores

Cruel World

Career placement service

D


Deco

Chocolate vitamins

Diderot


Online wine reservations

Doodad

Printed advertising inserts

DreamScreen


HP wireless household appliances

E


Earth Turns

Vitamin company

F


Farm-in-a-box


Mail order tabletop farms

Felix

PC pointing device

Film & Ink

Entertainment lawyers

Fold3

Military records resource

Forward Observer


Public sector market research

Freelance


Lotus graphics software

From Vancouver with love

Souvenir shop

Front Porch

Senior living communities

G


Gambit

Technology consulting

Grapple

Collaborative task management

H


Habitat

Inkling's digital publishing platform

Home Eq.

Home equity loan program
 for Cambridgeport Bank

Homefront


Odyssey report on home use
 of media products & services

Hook

Video streaming app for Android

Hot Potato


Odyssey research reports on hot 
developments in new media

Hubbub


Public relations agency

Human+Nature

Documentary films

I


Invisible Ink

Interaction design firm

Iroko

Day spa in Alabama

Ironweed

Film distribution

Ithaka

Worldwide archiving initiatives 
for the Andrew W. Mellon Foundation

J


Jacks


Athletic shoes by Franklin Sporting Goods

Jamcracker

Unified platform for IT management

Jamoka


Online banking services

Jazz


Integrated software for Lotus

Jigsaw

Records management

Jungle Jumpstart

Breakfast drink for Jamba Juice

Jupiter Wells

Home furnishings website

Jut

Closed systems are old news

K


Kiddo!

Non-profit school fund raising organization

Knockmedown 


Fabric for Deepa Textiles

Koken

Your work, center stage

L


L. Ferrari

Office systems dealer

Left Field

Advertising agency

Left on Elm

Training consultants

Legwork

Fitness program for
 Physicians Health Services

Libretto

Medical consortium for the Gordon and Betty Moore Foundation

Liminal Fund

A private charitable organization

Little Engine


Small business directory

Little Fund

Savings product for Third National 
Bank of Hampden County

Lucent Titania

Family of voltage converters for Lucent

M


Maggie’s Farm

Holding company for printing operations

Makoro


IBM retail data management system

Matchbox

College admissions for the 21st century

Midnight Kitchen

Cookie company

Mockingboard


Sound and speech 
card for Apple II computers

Morning Glory


Breakfast drink for Jamba Juice

Murmur

Customized ear protection

N


Nutshell

A Tidepool app that gives diabetics situational recall

O


“O” Gelato

Gelateria

Odyssey

Market research firm

Open Book


Bond auction system for 
WR Hambrecht + Co.

Open Go


Automated audio conferencing for
 Raindance

Open IPO


Publicly-priced offerings for WR Hambrecht+Co.

Ouroboros

Sustainable business consulting

P


Percepta

Pulmonary diagnostic kit by Veracyte

Pipes & Wires


Odyssey report on 
television and cable services

Pooch Punch

Canine beverage for Colgate

Portico


Electronic archiving service for
 the Andrew W. Mellon Foundation

Proving Ground


Sales training company

Punch Cards

Online greeting card company

R


Radio Verité

Radio production company

Raindance

Web and phone conferencing

Rebar

Global software reseller

Red Tractor

Corporate landscaping service

Relay Ventures

Venture capital for early stage startups

Retrofit

Data-driven weight loss

Rhyme+Reason

Color system for Deepa Textiles

Rocket Farms

Grower and shipper

Roundhouse


Tech gurus for home and business

Ruckus

Wireless home networking products

S


Seven

Wireless network integration

Sledgehammer


Hedge fund product for Odyssey

Sparks Will Fly 


Fabric collection for Deepa Textiles

Special Delivery


Vanpool program sponsored
by the RI Dept of Transportation

Start Here


Microsoft Windows tutorial

Steelhead


Wide area network 
acceleration appliance

Stoke

A new company name for a bunch of rebels.

Straight A’s

Men’s magazine

Stria

Document lifecycle services

Strong Suit

Sales force recruiting firm

Sun, Moon & Stars


ATM for Cambridgeport Bank

Survival School

Self care program for 
Physicians Health Services

Sweet Dreams


Fanny Farmer Candies

Sweet Sunshine


Breakfast drink for Jamba Juice

Swirlinghetti

Fabric for Deepa Textiles

Switchtower

Technology platform for Raindance conferencing services

T


Talisman


Tennis racquet for Kneissl

The Country Almanac

Syndicated bank newsletter

The Lot


RI state lottery

Ton of Bricks

Branding blog

Transfixd

Interaction design for mobile and web

Type City

Type cartridge for Bitstream

Tyro

Video graphics software

U


Upstairs

Business image consulting

V


Volumetrics

Medical imaging devices

W


Warrior Within

Part of the series
 Prince of Persia for Ubisoft Entertainment

Wherewithal

A personal approach to online investing

Whitewater

Cloud storage accelerator for Riverbed

Wiggle Wiggle

Fabric for Deepa Textiles

WR Hambrecht + Co.

Investment bank

Writework

Educational web service

Z


Zatso


Online news service

Zepto

Game for Winkler Advertising

ZigZag

Digital whiteboard for the iPad

Zumbido


NetJets Europe Biannual Conference


Getting to a great name takes a lot more than throwing a bunch of words on the wall and voting on favorites. It takes a keen understanding of audience, personality and point of view. It takes iteration and careful screening. It takes getting everyone on the same page. Sure, in the end the target is a word or short phrase but the process and presentation are crucial to getting there. So while these names represent the end result, look behind them and you’ll see countless names, ideas and conversations that helped us arrive at a name that everyone loves.

What’s the common thread through our names? They have stories behind them. They tend towards real words and phrases. They get a reaction. They don’t try to say everything at once. Sure, it might be a little easier to find a URL with a word that’s misspelled or invented but it’s at the cost of something people will be able to remember and find. Remember, if your name is “Rotr,” your name is actually “Rotor without the second O.” Considering over 95% of site visits come from search instead of direct navigation, pure dot com URLs are becoming less important every day. That’s not to say we won’t help you find a great URL–we will. We’ll work with you to understand your priorities and develop names that speak to your audience.