18 FEB 2020
Getting by with a little help with your words
Sometimes knowing your brand means knowing when to get creative help. It’s hard to talk about yourself. How much time is spent [...]
03 DEC 2019
How to select a URL without going insane
Satisficing versus maximizing “So what about the .com?” is one of the more common questions we get asked when discussing a project. [...]
01 OCT 2019
Renaming, like naming but harder
At A Hundred Monkeys we do our fair share of renaming projects. This year, 42% of our naming projects have been finding new names for [...]
25 JUN 2019
A case for brand names that wallow with us. As consumers, we’re inundated with positive messages for products meant to make our lives [...]
04 JUN 2019
What to do with all this noise
We live in a noisy world, and it’s not just noisy for our ears, it’s noisy for our eyes and our minds too. Modern communication has [...]
07 FEB 2020
First installment of the A Hundred Monkey’s guide to virtual assistant naming AI is real. It’s happening. It also has a name, a voice, [...]
19 NOV 2019
If you cross a creative over the holidays…
Being a professional namer of companies and products affects how people interact with you at social gatherings and holiday parties. New [...]
27 AUG 2019
Snacks on snacks on snacks: Snack naming at the Island Pacific Supermarket
This weekend I had the pleasure of visiting the Island Pacific Supermarket in Vallejo, California. For the uninitiated, the Island [...]
11 JUN 2019
Laissez-Faire Attitudes Yield Shitty Soufflés
Thoughts on Client Enthusiasm I lead about 25 naming projects every year and I’ve noticed a common characteristic that is a solid [...]
15 MAY 2019
What we’ve learned from building naming architectures At A Hundred Monkeys we have a singular focus for most of our naming projects. [...]