The Brand is the Company is the Product

There are many reasons for companies to seek help with naming. One issue that confounds a number of growing businesses who have yet to [...]

Table Stakes: A primer on our universal naming objectives

Whenever we start a new naming project, we always share a set of universal naming objectives with clients. While we also develop [...]

Hey, you! Homage edition

First installment of the A Hundred Monkey’s guide to virtual assistant naming AI is real. It’s happening. It also has a name, a voice, [...]

If you cross a creative over the holidays…

Being a professional namer of companies and products affects how people interact with you at social gatherings and holiday parties. New [...]

Snacks on snacks on snacks: Snack naming at the Island Pacific Supermarket

This weekend I had the pleasure of visiting the Island Pacific Supermarket in Vallejo, California. For the uninitiated, the Island [...]

What we talk about when we talk about naming systems and naming architecture

When we talk about naming systems and naming architecture with clients and potential clients there is a decent amount of consensus on [...]

Getting by with a little help with your words

Sometimes knowing your brand means knowing when to get creative help. It’s hard to talk about yourself. How much time is spent [...]

How to select a URL without going insane

Satisficing versus maximizing “So what about the .com?” is one of the more common questions we get asked when discussing a project. [...]

Renaming, like naming but harder

At A Hundred Monkeys we do our fair share of renaming projects. This year, 42% of our naming projects have been finding new names for [...]

Problem namers

A case for brand names that wallow with us. As consumers, we’re inundated with positive messages for products meant to make our lives [...]