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Festivus for the rest of us

There are more musical festivals today than you can shake a drumstick at. Most of them have names that are a total bore compared to [...]

River + Wolf

River and Wolf is a New York City based BRANDING AGENCY that creates impactful brand names and language. Find out what we can do for you.
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Some of your associations with names are ridiculous

We all have personal associations with names, so which ones really matter? Words take us to weird places What comes to mind when you [...]

Oops, it’s perfect

Brands are just like humans. Because we, as humans, have not evolved mental structures for dealing with brands in any other way. Brands [...]

Run Studio Run

Creative people are not business people, huh? Creative Director, Eli Altman says otherwise in his new book, Run Studio Run. [...]
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You’ve got the whole world in your brand

A name ≠ a brand. Selecting a name is hard. It’s hard to get two, or four, or seven people to agree on any one thing, especially if [...]
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Mary Joe Brand

These are confusing times for cannabis branding. Where is it coming from? Where is it going? What does it look and sound like? We [...]

Someone Will Pronounce Your Name Wrong. And that’s fine.

Seriously. Mispronunciation of your name isn’t the worst thing that could happen to your company, it’s not even close. Like most [...]

Run Studio Run featured in Grain Edit

Eli’s latest book Run Studio Run has been featured in Grain Edit, the modern graphic design inspiration blog. [...]

The Burning Ears 2017

  If you arrived at this page you probably already know that we think about names a lot. We can’t help it. We’re passionate [...]