30 MAR 2021
Systematized: A look at mountain bike naming systems
Naming architecture and systems are top of mind as I’m wrapping up a large, multifaceted naming architecture project and spinning up on [...]
24 NOV 2020
What we talk about when we talk about naming systems and naming architecture
When we talk about naming systems and naming architecture with clients and potential clients there is a decent amount of consensus on [...]
18 FEB 2020
Getting by with a little help with your words
Sometimes knowing your brand means knowing when to get creative help. It’s hard to talk about yourself. How much time is spent [...]
03 DEC 2019
How to select a URL without going insane
Satisficing versus maximizing “So what about the .com?” is one of the more common questions we get asked when discussing a project. [...]
01 OCT 2019
Renaming, like naming but harder
At A Hundred Monkeys we do our fair share of renaming projects. This year, 42% of our naming projects have been finding new names for [...]
21 JAN 2021
The Brand is the Company is the Product
There are many reasons for companies to seek help with naming. One issue that confounds a number of growing businesses who have yet to [...]
08 OCT 2020
Table Stakes: A primer on our universal naming objectives
Whenever we start a new naming project, we always share a set of universal naming objectives with clients. While we also develop [...]
07 FEB 2020
First installment of the A Hundred Monkey’s guide to virtual assistant naming AI is real. It’s happening. It also has a name, a voice, [...]
19 NOV 2019
If you cross a creative over the holidays…
Being a professional namer of companies and products affects how people interact with you at social gatherings and holiday parties. New [...]
27 AUG 2019
Snacks on snacks on snacks: Snack naming at the Island Pacific Supermarket
This weekend I had the pleasure of visiting the Island Pacific Supermarket in Vallejo, California. For the uninitiated, the Island [...]