Posts Categorized: Resources

We need to stop naming people at work

People at Google are Googlers. People at Twitter are Tweeps. People at Amazon are Amazonians. These names feel like they are coming [...]
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The Burning Ears 2018

For the second year in a row, the team at A Hundred Monkeys put our heads together for the Burning Ears—our annual look at the best and [...]
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Festivus for the rest of us

There are more musical festivals today than you can shake a drumstick at. Most of them have names that are a total bore compared to [...]
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Mary Joe Brand

These are confusing times for cannabis branding. Where is it coming from? Where is it going? What does it look and sound like? We [...]

Someone Will Pronounce Your Name Wrong. And that’s fine.

Seriously. Mispronunciation of your name isn’t the worst thing that could happen to your company, it’s not even close. Like most [...]
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How to find good names

Good names do not fly out of the aether. Most are found, which requires careful looking. Books are one of the best places to look, so [...]
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Realer than Fiction

Companies and products that leapt off the screen. There’s one way to launch a brand that gives people unprecedented abilities to [...]
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You’ve got the whole world in your brand

A name ≠ a brand. Selecting a name is hard. It’s hard to get two, or four, or seven people to agree on any one thing, especially if [...]
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Some of your associations with names are ridiculous

We all have personal associations with names, so which ones really matter? Words take us to weird places What comes to mind when you [...]

Oops, it’s perfect

Brands are just like humans. Because we, as humans, have not evolved mental structures for dealing with brands in any other way. Brands [...]