Posts Categorized: Resources

Renaming, like naming but harder

At A Hundred Monkeys we do our fair share of renaming projects. This year, 42% of our naming projects have been finding new names for [...]

Problem namers

A case for brand names that wallow with us. As consumers, we’re inundated with positive messages for products meant to make our lives [...]

What to do with all this noise

We live in a noisy world, and it’s not just noisy for our ears, it’s noisy for our eyes and our minds too. Modern communication has [...]

The state of writing at A Hundred Monkeys

  At the end of every year at A Hundred Monkeys our leadership team gets together in Mill Valley, down the street from the old [...]

We need to stop naming people at work

People at Google are Googlers. People at Twitter are Tweeps. People at Amazon are Amazonians. These names feel like they are coming [...]

Snacks on snacks on snacks: Snack naming at the Island Pacific Supermarket

This weekend I had the pleasure of visiting the Island Pacific Supermarket in Vallejo, California. For the uninitiated, the Island [...]

Laissez-Faire Attitudes Yield Shitty Soufflés

Thoughts on Client Enthusiasm I lead about 25 naming projects every year and I’ve noticed a common characteristic that is a solid [...]

Build it and they will come

What we’ve learned from building naming architectures At A Hundred Monkeys we have a singular focus for most of our naming projects. [...]
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Some of the best names I’ve come across as a professional namer

It’s fun to talk about bad names. We do so often. Our Creative Director Eli started an instagram hash tag for just that purpose: [...]
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How to find good names

Good names do not fly out of the aether. Most are found, which requires careful looking. Books are one of the best places to look, so [...]