Posts Categorized: Branding

30 years of A Hundred Monkeys in 30 minutes

I interview my dad, A Hundred Monkeys founder Danny Altman, on the early days of the company and the evolution of naming. We try not to [...]

Mary Joe Brand

These are confusing times for cannabis branding. Where is it coming from? Where is it going? What does it look and sound like? We [...]

Branding E-Cigs

Brand Death It’s been a long, dismal downhill for tobacco branding. First came the ban on TV and radio ads in 1970. Since then, tobacco [...]

Emoji Brands: Taking Names at Face Value

Doubters beware: emoji are here to stay. Their Western invasion (or welcomed arrival, depending on your point of view) began in earnest [...]

Empty Vessel Company Names: The Fortune 500’s Secret Weapon

Cigna, Avnet, and Alcoa are all Fortune 500 companies. Each has what we call an “empty vessel” name—a moniker with little meaning for a [...]

Getting by with a little help with your words

Sometimes knowing your brand means knowing when to get creative help. It’s hard to talk about yourself. How much time is spent [...]

Deconstruct: 365 by Whole Foods

Deconstruct is a propaganda venture from A Hundred Monkeys in which we perform close readings of new names belonging to companies with [...]

What’s a ButFor?

Have you heard of Spoonrocket? It’s like Uber but for food. Have you heard of YPlan? It’s like Uber but for events. Have you heard of [...]

Football brands deserve more fitting sponsors

Let’s start with something really obvious: football (“soccer” for the Americans and Australians) is the most popular [...]

Show and Tell

Let’s translate a few common phrases: “You can trust me” means “Don’t trust me.” “This is going to be fun” means “This will definitely [...]