Posts Categorized: Branding
08 MAY 2020
30 years of A Hundred Monkeys in 30 minutes
I interview my dad, A Hundred Monkeys founder Danny Altman, on the early days of the company and the evolution of naming. We try not to [...]
04 SEP 2018
These are confusing times for cannabis branding. Where is it coming from? Where is it going? What does it look and sound like? We [...]
10 JUN 2015
Brand Death It’s been a long, dismal downhill for tobacco branding. First came the ban on TV and radio ads in 1970. Since then, tobacco [...]
03 MAR 2015
Emoji Brands: Taking Names at Face Value
Doubters beware: emoji are here to stay. Their Western invasion (or welcomed arrival, depending on your point of view) began in earnest [...]
08 JAN 2015
Empty Vessel Company Names: The Fortune 500’s Secret Weapon
Cigna, Avnet, and Alcoa are all Fortune 500 companies. Each has what we call an “empty vessel” name—a moniker with little meaning for a [...]
18 FEB 2020
Getting by with a little help with your words
Sometimes knowing your brand means knowing when to get creative help. It’s hard to talk about yourself. How much time is spent [...]
22 JUN 2015
Deconstruct: 365 by Whole Foods
Deconstruct is a propaganda venture from A Hundred Monkeys in which we perform close readings of new names belonging to companies with [...]
20 MAR 2015
Have you heard of Spoonrocket? It’s like Uber but for food. Have you heard of YPlan? It’s like Uber but for events. Have you heard of [...]
23 FEB 2015
Football brands deserve more fitting sponsors
Let’s start with something really obvious: football (“soccer” for the Americans and Australians) is the most popular [...]