Posts Categorized: Naming
08 MAY 2020
30 years of A Hundred Monkeys in 30 minutes
I interview my dad, A Hundred Monkeys founder Danny Altman, on the early days of the company and the evolution of naming. We try not to [...]
18 FEB 2020
Getting by with a little help with your words
Sometimes knowing your brand means knowing when to get creative help. It’s hard to talk about yourself. How much time is spent [...]
03 DEC 2019
How to select a URL without going insane
Satisficing versus maximizing “So what about the .com?” is one of the more common questions we get asked when discussing a project. [...]
01 OCT 2019
Renaming, like naming but harder
At A Hundred Monkeys we do our fair share of renaming projects. This year, 42% of our naming projects have been finding new names for [...]
15 MAY 2019
What we’ve learned from building naming architectures At A Hundred Monkeys we have a singular focus for most of our naming projects. [...]
31 MAR 2020
A Hundred Monkeys can get you a name in about a month. Sometimes shorter. Sometimes longer. Project length depends on the client’s [...]
07 FEB 2020
First installment of the A Hundred Monkey’s guide to virtual assistant naming AI is real. It’s happening. It also has a name, a voice, [...]
19 NOV 2019
If you cross a creative over the holidays…
Being a professional namer of companies and products affects how people interact with you at social gatherings and holiday parties. New [...]
25 JUN 2019
A case for brand names that wallow with us. As consumers, we’re inundated with positive messages for products meant to make our lives [...]
11 MAR 2019
We need to stop naming people at work
People at Google are Googlers. People at Twitter are Tweeps. People at Amazon are Amazonians. These names feel like they are coming [...]