Posts Categorized: Naming
24 NOV 2020
What we talk about when we talk about naming systems and naming architecture
When we talk about naming systems and naming architecture with clients and potential clients there is a decent amount of consensus on [...]
28 AUG 2020
Red letter day: why acronyms don’t spell success in naming
I’ve never met an acronym I liked. They are normally a hodge-podge of letters trying to say too much but end up saying too little. So [...]
31 MAR 2020
A Hundred Monkeys can get you a name in about a month. Sometimes shorter. Sometimes longer. Project length depends on the client’s [...]
07 FEB 2020
First installment of the A Hundred Monkey’s guide to virtual assistant naming AI is real. It’s happening. It also has a name, a voice, [...]
19 NOV 2019
If you cross a creative over the holidays…
Being a professional namer of companies and products affects how people interact with you at social gatherings and holiday parties. New [...]
08 OCT 2020
Table Stakes: A primer on our universal naming objectives
Whenever we start a new naming project, we always share a set of universal naming objectives with clients. While we also develop [...]
08 MAY 2020
30 years of A Hundred Monkeys in 30 minutes
I interview my dad, A Hundred Monkeys founder Danny Altman, on the early days of the company and the evolution of naming. We try not to [...]
18 FEB 2020
Getting by with a little help with your words
Sometimes knowing your brand means knowing when to get creative help. It’s hard to talk about yourself. How much time is spent [...]
03 DEC 2019
How to select a URL without going insane
Satisficing versus maximizing “So what about the .com?” is one of the more common questions we get asked when discussing a project. [...]
01 OCT 2019
Renaming, like naming but harder
At A Hundred Monkeys we do our fair share of renaming projects. This year, 42% of our naming projects have been finding new names for [...]