Posts Categorized: Naming
03 DEC 2019
How to select a URL without going insane
Satisficing versus maximizing “So what about the .com?” is one of the more common questions we get asked when discussing a project. [...]
01 OCT 2019
Renaming, like naming but harder
At A Hundred Monkeys we do our fair share of renaming projects. This year, 42% of our naming projects have been finding new names for [...]
15 MAY 2019
What we’ve learned from building naming architectures At A Hundred Monkeys we have a singular focus for most of our naming projects. [...]
11 DEC 2018
Good names do not fly out of the aether. Most are found, which requires careful looking. Books are one of the best places to look, so [...]
01 NOV 2018
Companies and products that leapt off the screen. There’s one way to launch a brand that gives people unprecedented abilities to [...]
19 NOV 2019
If you cross a creative over the holidays…
Being a professional namer of companies and products affects how people interact with you at social gatherings and holiday parties. New [...]
25 JUN 2019
A case for brand names that wallow with us. As consumers, we’re inundated with positive messages for products meant to make our lives [...]
11 MAR 2019
We need to stop naming people at work
People at Google are Googlers. People at Twitter are Tweeps. People at Amazon are Amazonians. These names feel like they are coming [...]
20 NOV 2018
For the second year in a row, the team at A Hundred Monkeys put our heads together for the Burning Ears—our annual look at the best and [...]
01 NOV 2018
There are more musical festivals today than you can shake a drumstick at. Most of them have names that are a total bore compared to [...]