Posts Categorized: Naming
25 JUN 2019
A case for brand names that wallow with us. As consumers, we’re inundated with positive messages for products meant to make our lives [...]
11 MAR 2019
We need to stop naming people at work
People at Google are Googlers. People at Twitter are Tweeps. People at Amazon are Amazonians. These names feel like they are coming [...]
20 NOV 2018
For the second year in a row, the team at A Hundred Monkeys put our heads together for the Burning Ears—our annual look at the best and [...]
01 NOV 2018
There are more musical festivals today than you can shake a drumstick at. Most of them have names that are a total bore compared to [...]
04 SEP 2018
Some of your associations with names are ridiculous
We all have personal associations with names, so which ones really matter? Words take us to weird places What comes to mind when you [...]
15 MAY 2019
What we’ve learned from building naming architectures At A Hundred Monkeys we have a singular focus for most of our naming projects. [...]
11 DEC 2018
Good names do not fly out of the aether. Most are found, which requires careful looking. Books are one of the best places to look, so [...]
01 NOV 2018
Companies and products that leapt off the screen. There’s one way to launch a brand that gives people unprecedented abilities to [...]
04 SEP 2018
You’ve got the whole world in your brand
A name ≠ a brand. Selecting a name is hard. It’s hard to get two, or four, or seven people to agree on any one thing, especially if [...]
31 JAN 2018
Brands are just like humans. Because we, as humans, have not evolved mental structures for dealing with brands in any other way. Brands [...]