Posts Categorized: Naming
28 AUG 2020
Red letter day: why acronyms don’t spell success in naming
I’ve never met an acronym I liked. They are normally a hodge-podge of letters trying to say too much but end up saying too little. So [...]
31 MAR 2020
A Hundred Monkeys can get you a name in about a month. Sometimes shorter. Sometimes longer. Project length depends on the client’s [...]
07 FEB 2020
First installment of the A Hundred Monkey’s guide to virtual assistant naming AI is real. It’s happening. It also has a name, a voice, [...]
19 NOV 2019
If you cross a creative over the holidays…
Being a professional namer of companies and products affects how people interact with you at social gatherings and holiday parties. New [...]
25 JUN 2019
A case for brand names that wallow with us. As consumers, we’re inundated with positive messages for products meant to make our lives [...]
08 MAY 2020
30 years of A Hundred Monkeys in 30 minutes
I interview my dad, A Hundred Monkeys founder Danny Altman, on the early days of the company and the evolution of naming. We try not to [...]
18 FEB 2020
Getting by with a little help with your words
Sometimes knowing your brand means knowing when to get creative help. It’s hard to talk about yourself. How much time is spent [...]
03 DEC 2019
How to select a URL without going insane
Satisficing versus maximizing “So what about the .com?” is one of the more common questions we get asked when discussing a project. [...]
01 OCT 2019
Renaming, like naming but harder
At A Hundred Monkeys we do our fair share of renaming projects. This year, 42% of our naming projects have been finding new names for [...]
15 MAY 2019
What we’ve learned from building naming architectures At A Hundred Monkeys we have a singular focus for most of our naming projects. [...]