Posts Categorized: Naming
09 FEB 2010
Buffalo’s Peace Bridge ponders selling its soul to PETA
by Jeffery Racheff Desperate times call for desperate measures. At least that may be the case in Buffalo, New York, where the [...]
02 FEB 2010
‘Avatar’ goes to China, tries to claim a mountain
by Jeffery Racheff There has never been another film like Avatar. Both technologically and cinematically, James Cameron’s epic [...]
12 JAN 2010
The side-effects of pharmaceutical naming
by Barry Silverstein It’s a little ridiculous that prescription drugs can be advertised to the public. Why should your TV tell [...]
07 JAN 2010
Bowled over: the changing names of college bowl games
by Barry Silverstein Another college football bowl game season comes to a close tonight. Each year, it seems, the controversy [...]
04 JAN 2010
G, is this a branding strategy?
by Barry Silverstein As a brand category leader, you should be inspirational, innovative, and ahead of the pack. That’s why it’s [...]
02 FEB 2010
Annals of naming: Charmin becomes Cushelle
by Danny Altman Like the U.S., Europe is dominated by a few brands of toilet paper–Lotus, Scottex, Cottonelle. And if Swedish [...]
26 JAN 2010
by Barry Silverstein A few weeks ago, the world’s tallest skyscraper, Burj Dubai was renamed Burj Khalia (Khalia Tower). Khalia, you [...]
07 JAN 2010
A Hundred Monkeys prevails in trademark infringement case
by Danny Altman A few months back we were featured in an AP wire story that appeared in 200 papers across the country. It must have [...]
05 JAN 2010
It’s easy when you’re working on actualizing your business ideas to start making infinitely long to-do lists of all the things that you [...]
17 DEC 2009
On the warpath with Native American mascots
by Jeffery Racheff Neon headdresses. Gleaming tomahawk axes. Half-naked men covered in war paint – these are not the sights of a Native [...]