Posts Categorized: Naming

Buffalo’s Peace Bridge ponders selling its soul to PETA

by Jeffery Racheff Desperate times call for desperate measures. At least that may be the case in Buffalo, New York, where the [...]

‘Avatar’ goes to China, tries to claim a mountain

by Jeffery Racheff There has never been another film like Avatar. Both technologically and cinematically, James Cameron’s epic [...]

The side-effects of pharmaceutical naming

by Barry Silverstein It’s a little ridiculous that prescription drugs can be advertised to the public. Why should your TV tell [...]

Bowled over: the changing names of college bowl games

by Barry Silverstein Another college football bowl game season comes to a close tonight. Each year, it seems, the controversy [...]

G, is this a branding strategy?

by Barry Silverstein As a brand category leader, you should be inspirational, innovative, and ahead of the pack. That’s why it’s [...]

Annals of naming: Charmin becomes Cushelle

by Danny Altman Like the U.S., Europe is dominated by a few brands of toilet paper–Lotus, Scottex, Cottonelle. And if Swedish [...]

A lasting memorial to… you

by Barry Silverstein A few weeks ago, the world’s tallest skyscraper, Burj Dubai was renamed Burj Khalia (Khalia Tower). Khalia, you [...]
Sometimes you have to defend your turf.

A Hundred Monkeys prevails in trademark infringement case

by Danny Altman A few months back we were featured in an AP wire story that appeared in 200 papers across the country. It must have [...]

When to Name Your Startup

It’s easy when you’re working on actualizing your business ideas to start making infinitely long to-do lists of all the things that you [...]

On the warpath with Native American mascots

by Jeffery Racheff Neon headdresses. Gleaming tomahawk axes. Half-naked men covered in war paint – these are not the sights of a Native [...]