Posts Categorized: Naming
17 DEC 2009
On the warpath with Native American mascots
by Jeffery Racheff Neon headdresses. Gleaming tomahawk axes. Half-naked men covered in war paint – these are not the sights of a Native [...]
11 DEC 2009
Naming and Branding in Downtown, South America
by Alex Altman I’ve taken a year-long sabbatical from naming to pursue scholarly interests in Quito, Ecuador. Even though [...]
03 DEC 2009
The only good bug is a dead bug
by Jeffery Racheff They scurry in your walls and lurk between your sheets. They bite, sting, hiss and squeak, carving holes and [...]
12 NOV 2009
by Mars Riley Best Western has an identity problem that has been 60 years in the making. Simply put, each of their [...]
07 AUG 2009
On Monday we posted an article about RadioShack which recently nicknamed itself The Shack. After a pretty sizable media/blog backlash, [...]
14 DEC 2009
Oasis of the Seas: the Titanic times five
In many ways, a cruise is the ultimate vacation. You get to travel, relax in the sun, watch live shows, dance and drink, all within a [...]
10 DEC 2009
by Eli Altman I’ve been meaning to write about this for a while, but I’ve been tied up. Let’s get down to it. Why is [...]
30 NOV 2009
Wines That Rock: Keith Richards in a bottle
by Jeffery Racheff We all know how rock ‘n’ roll sounds, but have you ever wondered what it tastes like? If so, raise your [...]
31 AUG 2009
Honoring Michael Jackson with a subway station? Not a ‘Bad’ idea
by Jeffery Racheff Two months after the iconic singer’s tragic death, the party celebrating Michael Jackson rages on. Fans are [...]
03 AUG 2009
The Shack goes the way of The Hut
by Eli Altman So while Pizza Hut is starting to call themselves The Hut, Radio Shack is now toying with the idea of The Shack. Is it [...]