Posts Categorized: Popular
27 AUG 2019
Snacks on snacks on snacks: Snack naming at the Island Pacific Supermarket
This weekend I had the pleasure of visiting the Island Pacific Supermarket in Vallejo, California. For the uninitiated, the Island [...]
11 MAR 2019
We need to stop naming people at work
People at Google are Googlers. People at Twitter are Tweeps. People at Amazon are Amazonians. These names feel like they are coming [...]
12 MAY 2013
What Should I Name My Company?
If there’s one question we love to answer at A Hundred Monkeys, it’s “what should I name my company?” Company naming is a creative [...]
09 APR 2013
Should you rename your business? Check our flow chart
Deciding to rename your business is a pretty big decision. Do you have too much brand equity? Too many stakeholders? Does your name [...]
31 MAR 2010
You don’t have to be a high tech guru to understand the importance of building something right the first time. The same [...]
26 MAR 2019
Some of the best names I’ve come across as a professional namer
It’s fun to talk about bad names. We do so often. Our Creative Director Eli started an instagram hash tag for just that purpose: [...]
11 DEC 2018
Good names do not fly out of the aether. Most are found, which requires careful looking. Books are one of the best places to look, so [...]
02 MAY 2013
Picking a company name? Context is everything.
Outside the confines of a company naming process, people aren’t used to seeing names all alone. In the real world, names are [...]
28 APR 2012
Businesses are like poems; the person who creates them often saves the naming process until the end. Like inspiring language, great [...]