It’s fun to talk about bad names. We do so often. Our Creative Director Eli started an instagram hash tag for just that purpose: [...]

Good names do not fly out of the aether. Most are found, which requires careful looking. Books are one of the best places to look, so [...]

Outside the confines of a company naming process, people aren’t used to seeing names all alone. In the real world, names are [...]

Businesses are like poems; the person who creates them often saves the naming process until the end. Like inspiring language, great [...]