Posts Categorized: Positioning

09 MAY 2017

What’s the difference between good names and bad names? A lot less than you think. Ever since I wrote the first edition of [...]

10 JUN 2015

Brand Death It’s been a long, dismal downhill for tobacco branding. First came the ban on TV and radio ads in 1970. Since then, tobacco [...]

03 MAR 2015

Doubters beware: emoji are here to stay. Their Western invasion (or welcomed arrival, depending on your point of view) began in earnest [...]

08 JAN 2015

Cigna, Avnet, and Alcoa are all Fortune 500 companies. Each has what we call an “empty vessel” name—a moniker with little meaning for a [...]

12 AUG 2014

So you found a name you love. Then you tried to find a URL. You wanted nameyoulove.com, but the person who parked it is MIA. Now you’re [...]

22 JUN 2015

Deconstruct is a propaganda venture from A Hundred Monkeys in which we perform close readings of new names belonging to companies with [...]

20 MAR 2015

Have you heard of Spoonrocket? It’s like Uber but for food. Have you heard of YPlan? It’s like Uber but for events. Have you heard of [...]

23 FEB 2015

Let’s start with something really obvious: football (“soccer” for the Americans and Australians) is the most popular [...]

21 NOV 2014

Let’s translate a few common phrases: “You can trust me” means “Don’t trust me.” “This is going to be fun” means “This will definitely [...]

01 AUG 2014

On a bad day, the website Upworthy attracts some 1.5 million unique visitors. Good days see 5 million visits. That’s a hell of a lot of [...]