Posts Categorized: Positioning

Best Western, Worst Western

by Mars Riley       Best Western has an identity problem that has been 60 years in the making. Simply put, each of their [...]

The house that Bob Marley built

by Mars Riley It may have taken 18 years, but the family of Bob Marley is now getting serious about the use of his name and image. This [...]

The Olsen Twins go Olsenboye

by Mars Riley Some things you should know about me: I am not a teenage girl. I rarely wear branded clothing. I do not shop at J.C. [...]

The Blue Angels want YOU for the U.S. Navy

by Jeffery Racheff Screaming across the sky at over 1,000 miles an hour, the Blue Angels are the world’s oldest and most famous [...]

Generic cigarettes: coming to a smoker near you

by Jeffery Racheff Lungs aside, smokers tend to be a resilient bunch. You can take away their advertising, raise sales taxes 400% and [...]

Paying the Extra Dollar for Branding in San Francisco | Why It’s Worth It

The startup market in San Francisco is extremely crowded and competitive. That’s why it’s essential to go the extra mile to make your [...]

What your Halloween candy says about you

by Jeffery Racheff Halloween is a magical time of year, especially if you’re a kid. It’s the one time when you can act like [...]

When designer jeans are your True Religion

by Jeffery Racheff There are two ways to define a pair of denim jeans. The first says they are nothing more than sturdy [...]

Danny DeVito stumbles into the liquor business

by Mars Riley Imagine you are Danny DeVito. You go on the morning talk show, The View, drunk. You do your President-Bush-is-a-baboon [...]

Freshjive flushes its identity down the toilet

by Eli Altman Rick Klotz thinks branding is bullshit. Yeah, sure, lot’s of people think and say that branding is BS, but Rick is [...]