Posts Categorized: Positioning

Developing Brand Building Strategy

The task of building a successful brand can sound daunting, but if you approach it with a well-defined brand building strategy, it [...]

What to Expect from a Brand Consultant

So you’ve decided to work with a brand consultant. That’s the first step. Of course, now that you know you are doing it, you have to [...]

Brand Building 101

In today’s world, you can’t succeed without having an effective brand. With the Internet, everyone is connected to everyone else all [...]

Branding is just like life: Give more than you get

There are certain rules in life that make the difference between living like you’re in Lord of the Flies or in the suburbs of [...]

Branding is just like life: Better to live it than overthink it

I just read an interview with Miuccia Prada by Scottish novelist Andrew O’Hagen. At one point in the conversation, O’Hagen [...]

The Difficulties of Brand Building Online

These days, a strong online presence is essential to establishing any kind of successful brand. Whether you’re starting a fresh new [...]

A Hundred Monkey’s Brand Building Process

There are as many different approaches to branding as there are individuals and businesses. At A Hundred Monkeys, however, we think our [...]

What Birds Names Can Tell You about Brand Naming

You can learn a lot about branding from the animal kingdom. In the animal world, survival is all about passing on your genetics. The [...]

Brand building – an exercise in asymmetry

Do you have any idea how many brands are vying for your attention every day? It’s disgusting. Try this, check out that, Like [...]

Be human – our social media brand guidelines

Most brands can’t keep their legs shut. Like us on Facebook. Follow us on Twitter and Tumblr and Instagram and Google Plus. Pin [...]