Someone Will Pronounce Your Name Wrong. And that’s fine.

Seriously. Mispronunciation of your name isn’t the worst thing that could happen to your company, it’s not even close. Like most [...]

Oops, it’s perfect

Brands are just like humans. Because we, as humans, have not evolved mental structures for dealing with brands in any other way. Brands [...]

The Burning Ears 2017

  If you arrived at this page you probably already know that we think about names a lot. We can’t help it. We’re passionate [...]