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You’ve got the whole world in your brand

A name ≠ a brand. Selecting a name is hard. It’s hard to get two, or four, or seven people to agree on any one thing, especially if [...]

Some of your associations with names are ridiculous

We all have personal associations with names, so which ones really matter? Words take us to weird places What comes to mind when you [...]

Someone Will Pronounce Your Name Wrong. And that’s fine.

Seriously. Mispronunciation of your name isn’t the worst thing that could happen to your company, it’s not even close. Like most [...]