How We Come Up With Company Names
What makes a great company? An innovative idea? A proven track record of results? An unwavering commitment to stellar customer service? Maybe you’re thinking that company names aren’t that important. Granted, the name isn’t everything, but it’s probably a lot more important than you realize.
At A Hundred Monkeys, we devote the lion’s share of our time and resources to naming businesses. Because while business success is largely about fulfilling a need better than the other guys, the importance of a good name can scarcely be overstated. The right name solidifies your brand, creates a positive identification with consumers, stands out among the competition, and strikes a chord with the public—preferably on an emotional level.
We don’t pick company names out of a hat.
If you’ve already tried choosing a name for yourself, chances are you’ve brainstormed with people at your company, wrote down a list of possibilities, and took a vote on the best candidate. This strategy is doomed to yield lackluster results, because as we often say, if ten people need to agree on one flavor of ice cream, you know it’s going to be vanilla.
When it comes to company names, our strategy is different. We get to the core of what you stand for and then look for ways to communicate that message in the most succinct but powerful way possible. We use words that connect with consumers. We generate unique terms and phrases that inspire curiosity and fascination. We obsess over every detail, including the associations, originality, and poetry of the name. In short, we leave no stone unturned.
Narrowing down the company names.
We employ a 5-step process that whittles away at the possibilities until only the most excellent choice remains.
First, we learn everything there is to know about your business. We don’t just look at what you do, but what you stand for. This is key.
Second, we educate you on our naming process and help you to understand how our factory runs, so to speak. This way, we can work as partners, ensuring that everyone is on the same page, and that the final result is equally satisfying for all parties involved.
Third, we brief you on our strategy and our progress, and we look for your feedback. By gauging how you respond to our initial ideas, we can gain a sense of whether our technique is truly in line with your vision.
Fourth, we get down to business. We present you with two to three rounds of possible names, and we narrow down and revise the selections accordingly.
Finally, we take the top 3 to 4 names, throw some market research behind them, analyze their pros and cons, and work with you to choose the ultimate name for your business.
Get started today.
Are you ready to toss out your scribbled list of boring company names and find the name that your business was destined to have? Contact us today; let’s start things off the right way.
