# A Hundred Monkeys > A naming and writing studio in Berkeley, California, working since 1990. > We name companies and products, and write the words around them. Where the studio has been written about, with citations and working links: https://www.ahundredmonkeys.com/press/ Every prose page here is also available as plain markdown: https://www.ahundredmonkeys.com/md/resources// https://www.ahundredmonkeys.com/md/case-study// https://www.ahundredmonkeys.com/md// There is an RSS feed of new writing at: https://www.ahundredmonkeys.com/feed/ ## Names we have created 299 names, with what each one is. The full table: https://www.ahundredmonkeys.com/work/our-names/ - 1 to 1 — Sales software for Herman Miller - 98point6 — Personal medical database for MedicaLogic - Abacus — Floating point processor for Weitek - Abridge — Generative AI for clinical conversations - Airbus Transpose — Aerospace innovation project - All Thumbs — Home repair videos - Allsides — Reality-grade 3D scanning - Allwhere — HR and IT for distributed companies - Alongside — Chatbot for adolescents - Alphonse — Spokesdog for the NetJets Europe 25 hour card - Altair — San Francisco-based law firm - Aluka — Mellon Foundation indigenous research collections - Andeo — Student travel and learning company - Apples+Oranges — Macintosh database - Aria — Fitbit’s Wi-Fi smart scale - Atmos — Surround sound technology - Atomize — Web3 community and token creation - Atta — AI workspace for real analysis - Aviso — Revenue intelligence software - Bandwagon — Insert program for local newspapers - Basis — Biofeedback platform for health monitoring - Bask — Beer for SF Design Week - Bom Dia — NetJets Europe intranet - Breadbox — Odyssey electronic commerce study - BrightBlack — IT consulting services - Brightband — AI-led weather forecasting - Broad Daylight — Cybersecurity consulting practice - Cake — Point-of-sale hardware and software - Canal Street — Executive talent management - Canopy — Commercial real estate investment firm - Chicory — Luxury outdoor furniture from Inside Weather - Chuckwalla — Digital asset management - Chuck’s Takeaway — Sandwiches in San Francisco - Clasp — Recruiting platform for healthcare - Class Act — Employee training company - Clearstory — Wayfinding and placemaking firm - Clockwork — Hyper-accurate timing across networks - Clutch — Web application development - Co:Create — Token manager for Web3 brands - Coalition — Cybersecurity insurance - …and 259 more at the URL above ## Case studies How specific names were arrived at, including the trademark and URL considerations and why each name won. https://www.ahundredmonkeys.com/case-studies/ - [Abridge](https://www.ahundredmonkeys.com/case-study/abridge/) — Better patient-clinician conversations - [Atta](https://www.ahundredmonkeys.com/case-study/atta/) — Your data never looked so good - [Brightband](https://www.ahundredmonkeys.com/case-study/brightband/) — Helping humanity adapt - [Chuck’s Takeaway](https://www.ahundredmonkeys.com/case-study/chucks-takeaway/) — Order Up - [Codex](https://www.ahundredmonkeys.com/case-study/codex/) — Language to code - [Coefficient](https://www.ahundredmonkeys.com/case-study/coefficient-giving/) — Multiplying impact - [Definite Articles](https://www.ahundredmonkeys.com/case-study/definite-articles/) — Back to basics - [Eero](https://www.ahundredmonkeys.com/case-study/eero-2/) — Home is where the Wi-Fi is - [Fine Mess](https://www.ahundredmonkeys.com/case-study/fine-mess/) — Perfectly imperfect - [Groundcover](https://www.ahundredmonkeys.com/case-study/groundcover/) — DevOps monitoring, under control - [Half Dreaming](https://www.ahundredmonkeys.com/case-study/half-dreaming/) — Creative forces at work - [Heyday](https://www.ahundredmonkeys.com/case-study/heyday/) — Technology, but make it fashion - [House Numbers](https://www.ahundredmonkeys.com/case-study/house-numbers/) — You've arrived - [Howso](https://www.ahundredmonkeys.com/case-study/howso/) — The how and why of AI - [Imbue](https://www.ahundredmonkeys.com/case-study/imbue/) — AI with purpose - [Inside Weather](https://www.ahundredmonkeys.com/case-study/inside-weather-2/) — Furniture that fits - [Interior](https://www.ahundredmonkeys.com/case-study/interior/) — It's what's inside that counts - [Lyric](https://www.ahundredmonkeys.com/case-study/lyric-2/) — Supply chain building blocks - [Miro](https://www.ahundredmonkeys.com/case-study/miro-2/) — Work as art - [Olto](https://www.ahundredmonkeys.com/case-study/olto/) — Modern micromobility - [Overture](https://www.ahundredmonkeys.com/case-study/overture-2/) — Time flies - [Stelo](https://www.ahundredmonkeys.com/case-study/stelo/) — Glucose tracking is now OTC - [Tempo](https://www.ahundredmonkeys.com/case-study/tempo/) — Commuting in rhythm - [Ultraderp](https://www.ahundredmonkeys.com/case-study/ultraderp/) — The dog leash that weighs almost nothing - [Understory](https://www.ahundredmonkeys.com/case-study/understory/) — The future of protein - [Wild Common](https://www.ahundredmonkeys.com/case-study/wild-common/) — Nothing added, nothing lost Plus 15 further case studies not featured on the index but listed in the sitemap. ## Writing 472 articles on naming, branding, positioning and trademarks. https://www.ahundredmonkeys.com/resources/ - https://www.ahundredmonkeys.com/resources/category/branding/ - https://www.ahundredmonkeys.com/resources/category/case-studies/ - https://www.ahundredmonkeys.com/resources/category/media/ - https://www.ahundredmonkeys.com/resources/category/medium/ - https://www.ahundredmonkeys.com/resources/category/naming/ - https://www.ahundredmonkeys.com/resources/category/naming-ecosystems/ - https://www.ahundredmonkeys.com/resources/category/popular/ - https://www.ahundredmonkeys.com/resources/category/positioning/ - https://www.ahundredmonkeys.com/resources/category/renaming/ - https://www.ahundredmonkeys.com/resources/category/tm-url/ - https://www.ahundredmonkeys.com/resources/category/writing/ ## Pages - https://www.ahundredmonkeys.com/about/ (https://www.ahundredmonkeys.com/md/about/) - https://www.ahundredmonkeys.com/contact/ (https://www.ahundredmonkeys.com/md/contact/) - https://www.ahundredmonkeys.com/ecosystems/ (https://www.ahundredmonkeys.com/md/ecosystems/) - https://www.ahundredmonkeys.com/naming/ (https://www.ahundredmonkeys.com/md/naming/) - https://www.ahundredmonkeys.com/privacy/ (https://www.ahundredmonkeys.com/md/privacy/) - https://www.ahundredmonkeys.com/resources/ (https://www.ahundredmonkeys.com/md/resources/) - https://www.ahundredmonkeys.com/services/competition/ (https://www.ahundredmonkeys.com/md/services/competition/) - https://www.ahundredmonkeys.com/taxonomy/ (https://www.ahundredmonkeys.com/md/taxonomy/) - https://www.ahundredmonkeys.com/writing/ (https://www.ahundredmonkeys.com/md/writing/) ## Full index https://www.ahundredmonkeys.com/sitemap.xml