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The 5 most compromising poses for Lululemon’s defective yoga pants

Lululemon have themselves in a twist. The athletic apparel maker announced this week they are recalling a line of their yoga pants because the Luon material is too see-through. So to avert potential over-exposure, here are the 5 yoga poses that you should avoid at all costs while wearing Lululemon’s defective pants. (If you’re easily offended,…

March 21: General Assembly branding seminar taught by Eli Altman

Failure to Communicate: The ten biggest branding mistakes startups make and how to avoid them. Taught by Eli Altman, Director of Strategy, A Hundred Monkeys Tuesday, July 24th from 6:30 – 8pm Class Description: Most startups are guilty of gross negligence when it comes to branding. This class is for anyone who wants their company…

Entrepreneur article on common naming mistakes featuring our Strategy Director Eli Altman

You want a name that grabs the consumer’s attention but doesn’t try to cram in too much information, says Eli Altman, Director of Strategy at A Hundred Monkeys, a San Francisco-based branding and naming firm. “A good way to think about a name is that it’s the start of a conversation. It’s not a full encapsulation…

Inkling Habitat Has Launched

  • About: Naming

Last night Inkling Founder and CEO Matt MacInnis announced that Inkling Habitat (names by A Hundred Monkeys), a collaborative digital publishing tool, is open for business. Those currently use Inkling Habitat include McGraw-Hill, Pearson, Wolters Kluwer, Elsevier and Wiley. For 2013, HarperCollins, TIME, Inc, DK, Rick Steves, Lonely Planet, and the Wall Street Journal have committed to use Habitat for their publications. Release here

Retrofit becomes the official weight loss program for NFL Players Assn.

  • About: Naming

Losing weight is about the mental thing. Ask any 300lb ex NFL linebacker. Watch Retrofit (naming & strategy by 100M) CEO Jeff Hyman explain this to a very funny Chicago version of Jim Cramer. video here

‘Tis the season: A short history of holiday branding

Now that the first of this season’s feasts is behind us, let’s take a look back at the origins of the frenzy that follows. In 1939, FDR moved the official day of Thanksgiving from the last Thursday of the month to the fourth Thursday to boost holiday retail sales during the final years of the…

Snakes On A Plane: The hilarious horrors of SkyMall Magazine

SkyMall magazine is where bad ideas go to die … and then crawl back to feed on the brains of innocent air travelers. A criminal line-up of infomercials, the magazine takes mankind’s worst ideas and puts them in your seat-back compartment. In a pressure-sealed cabin. At 30,000 feet. At home you can change the channel…

Strained family ties in aisle five

  • About: Naming

Every time you buy one brand over any of the others you’re making a choice, whether you’re conscious of it or not. Sometimes it’s an easy choice. Other times, it might feel like there’s something for everyone’s tastes but your own. Some go with what’s tried and true while others are always looking for what’s…

Named by the internet

  • About: Naming

The internet is like the ocean: vast, beautiful, and full of terrifying creatures that want to eat you alive. Mtn Dew learned this the hard way last month when it launched “Dub The Dew,” a campaign letting people vote for the name of its new apple-flavored soda. Expecting something short and sweet, the company was…

Peanut Chews reunited with Goldenberg’s

The question of authenticity is a puzzling one when it comes to branding. Case in point, my favorite candy bar, Goldenberg’s Peanut Chews. It all goes back to David Goldenberg, a Romanian immigrant whose unheralded role in World War I is now coming to light. His Goldenberg’s Peanut Chews, developed at his plant in Philadelphia,…

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