You really care about your business. That’s why you’re the worst person to write about it.
Indifference: the masses have it, and you don’t. You’ve already bought in. You’re uniquely unfit to step back and describe your business to newcomers. To convert the shrugging masses, you need outside perspective.
We spend hours each day packing meaning into one-word containers. Give us a sentence, a paragraph, or a webpage to play with, and we’ll show you how to do more with less. We’ll connect with your audience on a human level, and tell a story that gives people a reason to keep reading.
What do you want to be known for? Whether you’re communicating how your product works, a unique selling proposition, or your vision for the future, you need to keep the message simple, consistent and strong.
Specifically written to get your audience to do what you want, whether that’s jumping on the horn, downloading a thing, or hearing everything you have to say.
Based on the assumption that your reader has the attention span of a goldfish, this piece of writing lives atop a website’s homepage and answers the question, “Why should I care?” as quickly as possible.
The right story launches into a pitch, earns a smile, or makes you look really, really smart. Butcher it, and all you’ve earned is the right to talk about something else.
Some call it a slogan or a hook. It’s a simple, repeated phrase that dramatizes your brand and draws people in.
Some writing work
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