Am I ready to name?

You’re here, so that’s a good first step. If you’re naming a brand new company, product, or service, chances are you’ve got your hands [...]

Does industry experience matter?

We’ve learned a lot about other industries over the years, but at the end of the day, we’re naming experts. A lot of people come to us [...]

Need a name but don’t have a budget?

Our Creative Director Eli Altman wrote DON’T CALL IT THAT, a step-by-step workbook that will guide you through the naming process.

How many people is too many people to be involved in this process?

We’re always trying to balance the need to involve key decision makers with the need to limit the number of cooks in the kitchen. Don’t [...]

We had a name we really liked and found out we can’t use it. What now?

Don’t panic. We see this a lot. It’s easy to fall in love with a name, only to watch it suffer a swift trademark demise. That’s why our [...]