How can I make sure my name is legally viable?

We do everything in our power to make sure our clients don’t fall in love with a name they can’t have. Which means we conduct [...]

Can a company named A Hundred Monkeys develop a serious name for a serious company?

Absolutely. Naming can certainly be a chance to show some personality, but in all our projects we’re thinking about naming as a tool [...]

Do you test names with users?

Testing is not an inherent part of our philosophy or process. Dan Pallotta said it first: Real leaders don’t do focus groups. We think [...]