Am I ready to name?

You’re here, so that’s a good first step. If you’re naming a brand new company, product, or service, chances are you’ve got your hands [...]

Does industry experience matter?

We’ve learned a lot about other industries over the years, but at the end of the day, we’re naming experts. A lot of people come to us [...]

Need a name but don’t have a budget?

Our Creative Director Eli Altman wrote DON’T CALL IT THAT, a step-by-step workbook that will guide you through the naming process.

How will this name fit in with our other aviation names?

Understanding the bigger picture of your naming architecture is instrumental in making sure a new name fits in. We have done extensive [...]

How is beer naming different than cannabis naming?

This is a venn diagram with quite a bit of overlap. But these two substances can differ greatly in usage and  brand story. While beer [...]

How many people is too many people to be involved in this process?

We’re always trying to balance the need to involve key decision makers with the need to limit the number of cooks in the kitchen. Don’t [...]

We had a name we really liked and found out we can’t use it. What now?

Don’t panic. We see this a lot. It’s easy to fall in love with a name, only to watch it suffer a swift trademark demise. That’s why our [...]

Do you do naming for international audiences?

Definitely. Understanding the territories where your aerospace business operates is an essential component to making sure our naming [...]

Can a company named A Hundred Monkeys develop a serious name for a serious company?

Absolutely. Naming can certainly be a chance to show some personality, but in all our projects we’re thinking about naming as a tool [...]

How is naming a beer different than wine or liquor?

You want to evoke the right emotion. Your name is the chance for you to represent your personality and brand essence as a brewing [...]