Have you done any naming in the cannabis industry?

Definitely. We would love to talk to you about it.

Should I rename?

Well, maybe. Send us a note and we’ll talk about it.

How can I make sure my name is legally viable?

We do everything in our power to make sure our clients don’t fall in love with a name they can’t have. Which means we conduct [...]

Can a company named A Hundred Monkeys develop a serious name for a serious company?

Absolutely. Naming can certainly be a chance to show some personality, but in all our projects we’re thinking about naming as a tool [...]

What are goods & services and how do I know which trademark class(es) to file under?

The scope of trademark protection depends on the trademark class (or classes) that you provide to the USPTO(United States Patent and [...]

We have a lot of stakeholders. What’s the best way to involve them in the naming process?

We’re always trying to balance the need to involve key decision makers with the need to limit the number of cooks in the kitchen. Don’t [...]

How do I know if I have a bad name?

Does your name represent you and your beliefs? Does it tell a story and align with your brand principles? How do people react when they [...]

Do you test names with users?

Testing is not an inherent part of our philosophy or process. Dan Pallotta said it first: Real leaders don’t do focus groups. We think [...]

Can you screen internationally?

Yes, however, our default is to screen in the US because it’s such a large market and international screening is not always necessary. [...]

Do I need to trademark my name?

You’re creating something that’s distinctly yours, and you want it to stand the test of time. In order to ensure that, you’ll need to [...]