You’re here, so that’s a good first step. If you’re naming a brand new company, product, or service, chances are you’ve got your hands full. We’re here to take naming off your hands – but we’ll need your help. Before starting the process, it’s best to know what you’re looking for in a name – what should it convey? Are there any requirements that should be kept in mind (e.g. short, easy to pronounce, possible suffixes, etc)? In order to answer these, you’ll need to know the scope of what you’re naming – where will it appear, and in what context?  Who is the audience, and who are your competitors? Are you a large corporation or small business? It can be tricky to zoom out from the trenches, but once you know what you want out of a name, you’re off and running.