We’re always trying to balance the need to involve key decision makers with the need to limit the number of cooks in the kitchen. Don’t worry — we have strategies for this. We find it’s best to come to a consensus with a small team first, because decision making by consensus often dilutes creativity. Our goal is to get to consensus without diluting the creative potential of your brand. Once we’ve narrowed it down to a small list of strong contenders during the naming process, we suggest presenting those to the broader group – stakeholders, board of directors, board members – and we’re happy to help with presentation tactics.