While many finance companies secure funding without having finalized a name, we believe a name shouldn’t be an afterthought. A good name can be an asset at every stage – and if you’re reading this, you already see the value in it too. The name is the package and the one thing that lives everywhere (pitch decks, business cards, etc). It’s what people will hear and react to before anything else. By taking the time to carefully select a name and secure its trademark, you’re showing investors that you’re not skipping any steps.