March 4th, 2014

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The Rise of the Blank and Blank

by tyler doyle

Opening a restaurant is risky: a quarter fail in their first year, and nearly two-thirds are gone by the third. The desire to minimize risk causes many restaurateurs to pick names that appear safe. They aren’t. Consider this list of …

February 13th, 2014

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Cicero is Holding You Back

by tyler doyle

One of the oldest things on your computer—and it’s definitely on your computer—is a garbled, 2100 year-old text written by Cicero: Lorem ipsum dolor sit , consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. …

February 12th, 2014

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What can you learn from Dumb Starbucks?

by Danny Altman

What can you learn about branding from a business consultant who advises a gas station owner to offer a giant rebate that can only be redeemed on a remote mountaintop? Actually quite a bit. Nathan Fielder, the star of Nathan …

January 15th, 2014

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TARGET (The Annotated Letter to Customers or: How Do You Say ‘Sorry’ 70 Million Times?)

by Danny Altman

Dear Target Guests (because you are more than customers to us), As you have probably heard, Target learned in mid-December that criminals forced their way into our systems (they used so much force that it took us a couple of …

January 3rd, 2014

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Stupidest Product of the Year (and it’s only January 3rd)

by Danny Altman

On the way into work this morning, I was listening to Marc Maron interview Artie Lange. One of the things I love about Maron is the way he hawks his sponsors like stamps.com and Adam and Eve in fine old time …

December 31st, 2013

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Don’t Call It That: a naming workbook

by Eli Altman

After 18 months of hard work, Don’t Call It That is finally here! Don’t Call It That is a naming workbook written by our Creative Director, Eli Altman, and published by ExtraCurricular Press. This isn’t a book about naming, it’s …

November 11th, 2013

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November 11th, 2013

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Competing against big companies: No one is going to save you.

by Eli Altman

In the Mission District, San Francisco, local merchants are banding together to try and prevent Jack Spade from selling tote bags and oxford shirts near them. The same thing happened with American Apparel a few years ago. In Berkeley on …

October 14th, 2013

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Embarking on Brand Building Ventures

by 100m

Embarking on  a brand building venture is an exciting and sometimes unnerving experience. The brand you build will, in many ways, determine the success of your company. It’s exciting to create concrete ways to express the vision and values of …

October 14th, 2013

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Developing Brand Building Strategy

by 100m

The task of building a successful brand can sound daunting, but if you approach it with a well-defined brand building strategy, it becomes much easier. Brand building is a complicated concept that begins with getting your brand noticed. But it …