September 15th, 2014

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The Frozen Pea Problem

by tyler doyle

It goes like this: Have you ever named food? Yes. Have you ever named frozen food? Sure. Have you ever named frozen peas? No… We’re really looking for someone with specific expertise here. A fictional version of a conversation that’s …

August 25th, 2014

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Don’t Call It Anything: House Bills and Hurricanes

by tyler doyle

Even without Katrina and Audrey, hurricanes with female names are twice as deadly as their masculine counterparts, according to a recent study. The theory: potential victims aren’t as threatened by feminine-sounding storms, don’t prepare as diligently, and suffer the consequences. …

August 12th, 2014

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How to Find a URL

by tyler doyle

So you found a name you love. Then you tried to find a URL. You wanted nameyoulove.com, but the person who parked it is MIA. Now you’re banging your head on the keyboard, digging for a random group of letters …

August 1st, 2014

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Don’t Click That: The Clickbait Virus

by tyler doyle

On a bad day, the website Upworthy attracts some 1.5 million unique visitors. Good days see 5 million visits. That’s a hell of a lot of ad revenue without much overhead—the site just writes a bit of copy and hosts …

July 24th, 2014

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Branding is Just Like Life: First Date Edition

by tyler doyle

How would your brand do on a first date? When we say that we build human brands, we aren’t spouting corporo-speak. We imagine brands as people. Even better, we imagine brands as people doing what people do: hanging out at …

July 22nd, 2014

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In Defense of Airbnb’s New Logo

by 100m

Airbnb’s new logo looks like a vagina. Or balls. Or just about any combination of sex organs. When the company announced an identity redesign, most people said, “Hey, genitalia!” A flurry of tweets, clickbait, and listicles ensued. In the first …

July 14th, 2014

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Don’t Call Them Wearables

by Eli Altman

Technology is easy to recognize. One glance at a coffee shop laptop and you know it’s a Macbook Air – doesn’t matter if it has 12 stickers on it. This is generally applauded as good product design. If you can …

July 9th, 2014

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Say Croissant

by tyler doyle

9am. Café. Glass case. A croissant, its buttery, flaky texture a siren call to your empty stomach. A twinge of nostalgia tugs at your heartstrings. Or is that indigestion? “I would like a…” How are you going to say croissant? …

June 19th, 2014

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Don’t Yank My Chain: USMNT Monikers

by tyler doyle

A week ago, chatting about the World Cup group stage, you’d be laughed at for giving the USMNT better odds to advance than Spain. Today, that’s the case: Spain has been mathematically eliminated, while FiveThirtyEight gives the USMNT 68% odds …

June 9th, 2014

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The NFL Wouldn’t Rename the Redskins, So We Did

by tyler doyle

Does your name offend a substantial number of human beings? Is it an outdated slang term from the early 19th century? Is it possibly illegal? Does it, by its very nature, reduce that same group of people to a skin …