July 23rd, 2015

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Rubicon

by tyler doyle

The Problem When Krimmeni, an Austin-and San Francisco-based cryptography startup, first contacted us, we did what we always do: we visited their website. We couldn’t figure out who they were, what they did, or who they did it for. We’d …

June 22nd, 2015

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Deconstruct: 365 by Whole Foods

by austen fiora

Deconstruct is a propaganda venture from A Hundred Monkeys in which we perform close readings of new names belonging to companies with large legal teams. Last week, Whole Foods announced the launch of a new chain of grocery stores. Described …

June 10th, 2015

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Branding E-Cigs

by austen fiora

Brand Death It’s been a long, dismal downhill for tobacco branding. First came the ban on TV and radio ads in 1970. Since then, tobacco companies have been banned from sponsoring sports and cultural events, advertising on billboards in 46 …

Deconstruct: Microsoft Edge

by austen fiora

Introducing Deconstruct, a new propaganda venture from A Hundred Monkeys in which we perform close readings of names belonging to companies with large legal teams. With Edge, Microsoft rolled out a browser that boasts newer, leaner software, replacing the dated …

April 22nd, 2015

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There’s a Word for That

by austen fiora

To name is to swim through the deep order of words. It’s our business, and we keep sharp tools at hand to help us get the job done. Part of making sense of language is in classification. Take a form …

April 10th, 2015

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Kvlture Clash: Fake Bands and Live Brands

by austen fiora

Earlier this year, H&M quietly launched a metal-styled clothing line. The collection, featuring band shirts as well as a diligently patched bomber jacket and jeans combo, would be unremarkable save one thing–none of the bands on the patches are real. …

March 20th, 2015

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What’s a ButFor?

by tyler doyle

Have you heard of Spoonrocket? It’s like Uber but for food. Have you heard of YPlan? It’s like Uber but for events. Have you heard of Wolfpack? It’s like Tinder but for friendless straight dudes. Have you heard of Coffee? …

March 3rd, 2015

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Emoji Brands: Taking Names at Face Value

by 100m

Doubters beware: emoji are here to stay. Their Western invasion (or welcomed arrival, depending on your point of view) began in earnest in 2010, when Unicode, the computer industry text standard, released Unicode Standard 6.0. At Google and Apple’s behest, …

February 23rd, 2015

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Football brands deserve more fitting sponsors

by Eli Altman

Let’s start with something really obvious: football (“soccer” for the Americans and Australians) is the most popular sport in the world. Unlike the NBA, NFL, NHL and MLB, most professional football leagues allow for sponsorship on their uniforms. Considering all …

February 5th, 2015

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Descriptive Names: Wasting Space Since 1900

by tyler doyle

A name shouldn’t tell people what a business or product does. These names—descriptive names—are everywhere: Microsoft, General Electric, Carfax, Jacksonville Sports Store. The business version of occupational names like Smith, Carpenter, and Miller, they’re united by their flare for generic …