Hulu ads — pick your poison
by Eli Altman
Recently I got tired of watching the same movies over and over on Netflix Instant or Flixter or whatever they’re calling it these days. I switched over to Hulu primarily because they get new content on a regular basis. So …
California — cool since 1510
by Jeffery Racheff
As far as state names go, California is the black sheep of America. Rather than some stale, obligatory honor to a founding father, a lazy attempt to replicate somewhere in England or a halfhearted remembrance of a decimated Indian nation, …
May 18th: come to Office Hours
by Rose Linke
Stuck in a naming rut? Perfect timing. We spend the majority of our waking hours naming things, so we thought it would be nice to reach out and help those of you in naming need. We can’t work with everyone …
Love at first sight
by Jeffery Racheff
Love at first sight can be a pretty thrilling experience. One moment you’re locking eyes while feeling for ripe fruit at the supermarket, and the next you’re cuddling together in the checkout line planning your honeymoon. Yet for all its romance and adventure, love at first sight …
Glory Holes, and other terrible names to give your donut shop
by Jeffery Racheff
Bad names are everywhere. From the corner store to the corner office, people find themselves giving terrible names to the things they love, and no one seems to be able to stop them from doing it. Well, um, stop it. …
Matchbox
by Eli Altman
Steve Marcus is a Boston venture capitalist who went to the other side. He sits on the admissions committee for the Sloan School at MIT–and saw how crazy the admissions process was from the inside. You know how you fill …
Finders keepers, sort of. How to name your new species.
by Ben Weis
Any person who discovers a new species has the right to choose its scientific name, and to party as best as scientists can. After the celebrations, it’s time to find a name for that new fern you found. I’m sorry …
The world’s biggest naming myth
by Jeffery Racheff
Leaping from his bathtub, running naked down the streets of ancient Syracuse and screaming EUREKA!, Archimedes had a great idea. The Greek inventor, engineer and all-around bad-ass, bare-assed scientist had just discovered one of the most famous principles in science …
9 Hilarious Amazon Product Reviews
by Jeffery Racheff
Product reviews: They can be an endorsement of something extra special, or they can offer an entertaining way to rubberneck at the carnage along the highway of online shopping. The standard application of the product review is pretty self-evident. It’s …
Startups: If we only had a brand
by Danny Altman
When you’re out to change the world, things are happening fast. Between raising money, finding good people, building a product, and dodging bullets, there’s not a lot of time to think about branding. By the time you finish reading this, …