July 24th, 2014

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Branding is Just Like Life: First Date Edition

by tyler doyle

How would your brand do on a first date? When we say that we build human brands, we aren’t spouting corporo-speak. We imagine brands as people. Even better, we imagine brands as people doing what people do: hanging out at …

July 22nd, 2014

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In Defense of Airbnb’s New Logo

by 100m

Airbnb’s new logo looks like a vagina. Or balls. Or just about any combination of sex organs. When the company announced an identity redesign, most people said, “Hey, genitalia!” A flurry of tweets, clickbait, and listicles ensued. In the first …

July 14th, 2014

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Don’t Call Them Wearables

by Eli Altman

Technology is easy to recognize. One glance at a coffee shop laptop and you know it’s a Macbook Air – doesn’t matter if it has 12 stickers on it. This is generally applauded as good product design. If you can …

July 9th, 2014

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Say Croissant

by tyler doyle

9am. Café. Glass case. A croissant, its buttery, flaky texture a siren call to your empty stomach. A twinge of nostalgia tugs at your heartstrings. Or is that indigestion? “I would like a…” How are you going to say croissant? …

June 19th, 2014

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Don’t Yank My Chain: USMNT Monikers

by tyler doyle

A week ago, chatting about the World Cup group stage, you’d be laughed at for giving the USMNT better odds to advance than Spain. Today, that’s the case: Spain has been mathematically eliminated, while FiveThirtyEight gives the USMNT 68% odds …

June 9th, 2014

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The NFL Wouldn’t Rename the Redskins, So We Did

by tyler doyle

Does your name offend a substantial number of human beings? Is it an outdated slang term from the early 19th century? Is it possibly illegal? Does it, by its very nature, reduce that same group of people to a skin …

June 5th, 2014

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Turn Your Grin Upside-Down: How a Name Makes a Home

by Hanna Kelly

Houses with names may seem like a vacation home tradition. It brings to mind​ images of beach houses and country estates named Raspberry Hill or Waite and Sea. But across Oakland homes of the “alternative crowd,” young transients, hippies, punks, …

May 30th, 2014

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Need to Name a: Tactical Bowie Knife Company?

by tyler doyle

At A Hundred Monkeys, we’re always hoping for ridiculous naming projects. Need to name a stable of Mongolian racehorses? We do that. Don’t know what to call your urban marijuana farm? We can help. Each week, we’re giving away free …

May 23rd, 2014

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Need to Name a: Discount Fish Market?

by Ben Weis

Over here at A Hundred Monkeys we’ve been seriously underwhelmed with the number of ridiculous naming projects we’ve been invited to work on. Sure, we get the occasional sex toy startup or menopause-soothing necklace, but these are still weighed down …

May 15th, 2014

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Brand Attributes: Your Words Are Meaningless

by Eli Altman

In most pursuits, the fastest way between two points is a direct path. However, when dealing with people, this isn’t the case. For example, saying “Those glasses look really good on you” might be the fastest way to get out …