This is us
A Hundred Monkeys is a Berkeley, California-based naming and writing studio.
The company was founded in 1990 by Danny Altman after leaving the pioneering design/ad agency Altman + Manley. Danny’s son, Eli, grew up around the studio and joined full-time in 2009, becoming Creative Director in 2012. Rose Linke and Ben Weis joined the team in 2009 and 2011.
Eli grew up drawing and writing in Northern California. He led his first naming project at 16 years old and has been naming ever since. Eli is the author of Don’t Call It That, a naming workbook, Run Studio Run, a guide to managing and growing a small creative studio, and is the co-creator of Go Name Yourself. He has talked naming and branding with The New York Times, Wall Street Journal, NPR, and the Guardian. Before joining A Hundred Monkeys, Eli was a brand strategist leading the naming practice at MetaDesign, San Francisco.Speaking/Press/Podcasts
Director of Client Services
Rose is a writer and editor who grew up on the freeways of Los Angeles and now walks the hills of San Francisco. Before joining the team, she studied art history and library science while working in museums and libraries up and down California. She started keeping a list of her favorite words when she was ten. At A Hundred Monkeys, Rose runs naming and messaging projects, and as our Director of Client Services she just might be the first person you talk to about a potential project.Speaking/Press/Podcasts
Ben is a Vermonter who’s found Northern California to be quite hospitable. He’s run a couple hundred naming, writing, and brand strategy projects for clients of all shapes and sizes, including long-term engagements with Samsung and Deloitte. Previously, Ben was an art student, a chocolatier, and a sailmaker. When he’s not at home in the garden or playing music, he might be poking around a regional park or in the High Sierra looking for peace and wildlife.Speaking/Press/Podcasts
Senior Creative Lead
Originally from Chicago, Nora is mostly San Franciscan—although she’d be a different person without those formative midwestern winters. She came to A Hundred Monkeys in 2017 from the world of performing arts, bringing her creative muscles and ability to see any challenge from all angles.Speaking/Press/Podcasts
Senior Creative Lead
The enthusiast of the bunch, Carolyn hails from the sciences and has a knack for experimental design—it’s the driving force behind how she goes about learning, organizing and problem solving. You’ll find her whistling on two wheels most days and sneaking Davis a carrot once a week. Carolyn has been with A Hundred Monkeys since the summer of 2018.Speaking/Press/Podcasts