Hi, we’re A Hundred Monkeys.

Sure, there are actually fewer than a dozen of us and no, we don’t keep any live monkeys due to multiple workplace safety and animal rights issues, but if you’re looking for people who live and breathe naming, you’ve found us.

A Hundred Monkeys' Founder & Ceo Danny Altman

A Hundred Monkeys was founded by Danny Altman in 1990 to create names that reflect the personality, culture, and goals of our clients. Before starting A Hundred Monkeys, Danny was a founding partner of Altman & Manley, one of the first hybrid design/ad agencies in the country. Danny was responsible for Ben & Jerry’s first television advertising and NetJets Europe branding in 20 countries.


A Hundred Monkeys is run by Eli Altman, Danny’s son. Eli began naming around the dinner table while he still wore Velcro shoes. He did his first freelance naming project at age 16 and hasn’t stopped naming since. Eli has been our creative director since 2012. He developed A Hundred Monkeys’ proprietary naming process and is the author of the Amazon bestselling naming workbook, Don’t Call it That. Before joining A Hundred Monkeys, Eli led the naming practice at MetaDesign, San Francisco.

The team:

Name: Danny Altman
Role: Founder & CEO
Hometown: Brooklyn, N.Y.
Elementary School: PS 92
Bay Area since: 1988
Sandwich: Turkey & Provolone
Ice cream: Three Twins Coffee Milk


Name: Eli Altman
Role: Creative Director
Hometown: Mill Valley, Calif.
Elementary school: Tamalpais Valley
Bay Area since: 1988
Sandwich: Bay Cities
Ice cream: Almond Joy from Mr.+Mrs. Miscellaneous

Name: Rose Draper Linke
Role: Director of Client Services
Hometown: Los Angeles, Calif.
Elementary school: Crossroads
Bay Area since: 2007
Sandwich: Open-faced avocado and sharp cheddar
Ice cream: Straus Mint Chocolate Chip


Name: Ben Weis
Role: Director of Strategy
Hometown: Hinesburg, Vt.
Elementary school: Hinesburg Elementary
Bay Area since: 2011
Sandwich: Ice cream
Ice cream: Sandwich


Name: Liam Humble
Role: Creative Lead
Hometown: Santa Rosa, Calif.
Elementary school: Forestville Academy
Bay Area since: 1985-2003, 2016-
Sandwich: I Panini di Ambra
Ice cream: Black Olive Brittle & Goat Cheese from Salt & Straw

Name: Patrick Keenan
Role: Sr. Creative Lead
Hometown: Corpus Christi, Tx.
Elementary school: St. Pius X
Bay Area since: 2017
Sandwich: Wally’s Fresh
Ice cream: Grocery Store Rocky Road


Name: Nora Trice
Role: Sr. Creative Lead
Hometown: Chicago, Il. / San Francisco, Calif.
Elementary school: Dewey School / Convent of the Sacred Heart
Bay Area since: 1997
Sandwich: Double-Double
Ice cream: Honey Lavender from Salt & Straw


Name: Carolyn McDermott
Role: Studio Manager
Hometown: Lincoln, NE
Elementary school: Sacred Heart
Bay Area since: 2018
Sandwich: Grilled Cheese
Ice cream: Homemade spiced vanilla with fresh fruit

Name: Davis
Role: Workplace Safety Officer
Hometown: Stockton, Calif.
Elementary school: Yes
Bay Area since: 2014
Sandwich: Yes. Meats.
Ice cream: Th?!s i?s

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