Boring companies have boring names

Use your name to fit in, and you’ll spend your marketing budget trying to stand out.

We’ve been in the naming business since 1990. Naming is the first and best way to get people’s attention, so we built a process that creates captivating names. We take care of trademark, URL, cultural screening, and multiple stakeholders without letting them get in the way.

Our work

Hoop

We didn’t actually rename Hyperloop

eero

The WiFi cure-all

Dolby Atmos

Atmospheric audio

Okta

Air cover for cloud applications

see all case studies

Naming

Naming keeps our lights on, so we’re dangerously good at it. We’ve tailored our process to avoid the pitfalls and play to your strengths. You’ll end up with a name that’s right for your business, speaks to your audience, and helps you stand out from the competition.

+++ See our names
+++ Learn about our process

Writing

A good name attracts an audience. But once you have their attention, you’ll need a good story to keep them around. Most people see writing as a line item. For us, it’s a way to keep people asking for more.

+++ Here’s why we should write your story

Recent Happenings

BLOG // 29 MAY 2018

Mary Joe Brand

These are confusing times for cannabis branding. Where is it coming from? Where is it going? What does it look and sound like? We [...]

BLOG // 31 JAN 2018

Oops, it’s perfect

Brands are just like humans. Because we, as humans, have not evolved mental structures for dealing with brands in any other way. Brands [...]