Use your name to fit in, and you’ll spend your marketing budget trying to stand out.

We’ve been in the naming business since 1990. Naming is the first and best way to get people’s attention, so we built a process that creates captivating names. We take care of trademark, URL, cultural screening, and multiple stakeholders without letting them get in the way.


Our work

Holloway

The path to practical knowledge

eero

The WiFi cure-all

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Dolby Atmos

Atmospheric audio

okta-company-naming-startup-san-francisco-a-hundred-monkeys

Okta

Air cover for cloud applications

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Naming

Naming keeps our lights on, so we’re dangerously good at it. We’ve tailored our process to avoid the pitfalls and play to your strengths. You’ll end up with a name that’s right for your business, speaks to your audience, and helps you stand out from the competition.

+++ See our names
+++ Learn about our process


Writing

A good name attracts an audience. But once you have their attention, you’ll need a good story to keep them around. Most people see writing as a line item. For us, it’s a way to keep people asking for more.

+++ Here’s why we should write your story


Recent Happenings

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You’ve got the whole world in your brand

A name ≠ a brand. Selecting a name is hard. It’s hard to get two, or four, or seven people to agree on any one thing, especially if [...]

Oops, it’s perfect

Brands are just like humans. Because we, as humans, have not evolved mental structures for dealing with brands in any other way. Brands [...]