Use your name to fit in, and you’ll spend your marketing budget trying to stand out.

We’ve been in the naming business since 1990. Naming is the first and best way to get people’s attention, so we built a process that creates captivating names. We take care of trademark, URL, cultural screening, and multiple stakeholders without letting them get in the way.


Our work

hyperloop rebrand a hundred monkeys moniker icon

Hoop

We didn’t actually rename Hyperloop

eero

The WiFi cure-all

a-hundred-monkeys-dolby-atmos-naming

Dolby Atmos

Atmospheric audio

okta-company-naming-startup-san-francisco-a-hundred-monkeys

Okta

Air cover for cloud applications

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Naming

Naming keeps our lights on, so we’re dangerously good at it. We’ve tailored our process to avoid the pitfalls and play to your strengths. You’ll end up with a name that’s right for your business, speaks to your audience, and helps you stand out from the competition.

+++ See our names
+++ Learn about our process


Writing

A good name attracts an audience. But once you have their attention, you’ll need a good story to keep them around. Most people see writing as a line item. For us, it’s a way to keep people asking for more.

+++ Here’s why we should write your story


Recent Happenings

product naming a hundred monkeys fruit of the loom

Scaredy (under)pants

Fruit of the Loom can come up with cool names, they’re just afraid to use them. There’s a Fruit of the Loom ad that’s showing up on [...]

The Guardians of Naming

Creative Director, Eli Altman sheds some light on how to create a stand-out business name with The Guardian. [...]