Resources - A Hundred Monkeys

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Realer than Fiction

NamingNov 1, 2018

<img width="700" height="462" src="https://www.ahundredmonkeys.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-700x462.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-700x462.png 700w, https://www.ahundredmonkeys.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-768x507.png 768w, https://www.ahundredmonkeys.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-1024x676.png 1024w, https://www.ahundredmonkeys.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us.png 1142w" sizes="(max-width: 700px) 100vw, 700px" />

Festivus for the rest of us

NamingNov 1, 2018

<img width="700" height="465" src="https://www.ahundredmonkeys.com/wp-content/uploads/2018/09/tugboat-two-700x465.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2018/09/tugboat-two-700x465.jpg 700w, https://www.ahundredmonkeys.com/wp-content/uploads/2018/09/tugboat-two-768x510.jpg 768w, https://www.ahundredmonkeys.com/wp-content/uploads/2018/09/tugboat-two-1024x681.jpg 1024w" sizes="(max-width: 700px) 100vw, 700px" />

You’ve got the whole world in your brand

NamingSep 4, 2018

<img width="700" height="467" src="https://www.ahundredmonkeys.com/wp-content/uploads/2018/09/founders-700x467-700x467.jpg" class="attachment-medium size-medium wp-post-image" alt="" />

Mary Joe Brand

BrandingSep 4, 2018

<img width="700" height="491" src="https://www.ahundredmonkeys.com/wp-content/uploads/2018/09/image1-700x491-700x491.jpg" class="attachment-medium size-medium wp-post-image" alt="" />

Some of your associations with names are ridiculous

NamingSep 4, 2018

<img width="325" height="211" src="https://www.ahundredmonkeys.com/wp-content/uploads/2018/02/tower-of-babel-325x211.jpg" class="attachment-medium size-medium wp-post-image" alt="" />

Someone Will Pronounce Your Name Wrong. And that’s fine.

ResourcesFeb 13, 2018

<img width="700" height="453" src="https://www.ahundredmonkeys.com/wp-content/uploads/2018/01/rolex-hot-lava-iii-fi-700x453.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2018/01/rolex-hot-lava-iii-fi-700x453.jpg 700w, https://www.ahundredmonkeys.com/wp-content/uploads/2018/01/rolex-hot-lava-iii-fi-e1518561437303.jpg 325w" sizes="(max-width: 700px) 100vw, 700px" />

Oops, it’s perfect

NamingJan 31, 2018

<img width="325" height="211" src="https://www.ahundredmonkeys.com/wp-content/uploads/2017/11/burning-ears-featured-325.jpg" class="attachment-medium size-medium wp-post-image" alt="" />

The Burning Ears 2017

NamingNov 16, 2017

What Should I Name My Company?

May 12, 2013

picking-company-name

<img width="300" height="97" src="https://www.ahundredmonkeys.com/wp-content/uploads/2013/05/eli_blog_two-300x97.png" class="attachment-medium size-medium wp-post-image" alt="picking-company-name" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2013/05/eli_blog_two-300x97.png 300w, https://www.ahundredmonkeys.com/wp-content/uploads/2013/05/eli_blog_two.png 510w" sizes="(max-width: 300px) 100vw, 300px" />

Picking a company name? Context is everything.

May 2, 2013

business-renaming-flow-chart

<img width="198" height="300" src="https://www.ahundredmonkeys.com/wp-content/uploads/2013/04/flowchart_rename-198x300.png" class="attachment-medium size-medium wp-post-image" alt="business-renaming-flow-chart" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2013/04/flowchart_rename-198x300.png 198w, https://www.ahundredmonkeys.com/wp-content/uploads/2013/04/flowchart_rename.png 635w" sizes="(max-width: 198px) 100vw, 198px" />

Should you rename your business? Check our flow chart

Apr 9, 2013

<img width="300" height="286" src="https://www.ahundredmonkeys.com/wp-content/uploads/2013/07/NamingMyBusiness_1-300x286.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2013/07/NamingMyBusiness_1-300x286.jpg 300w, https://www.ahundredmonkeys.com/wp-content/uploads/2013/07/NamingMyBusiness_1.jpg 320w" sizes="(max-width: 300px) 100vw, 300px" />

Naming My Business 101

Apr 28, 2012

name-startup

<img width="300" height="225" src="https://www.ahundredmonkeys.com/wp-content/uploads/2010/03/64937-300x225.jpg" class="attachment-medium size-medium wp-post-image" alt="name-startup" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2010/03/64937-300x225.jpg 300w, https://www.ahundredmonkeys.com/wp-content/uploads/2010/03/64937.jpg 500w" sizes="(max-width: 300px) 100vw, 300px" />

How to name a startup

Mar 31, 2010

<img width="700" height="465" src="https://www.ahundredmonkeys.com/wp-content/uploads/2018/11/willy-wonka-featured-image-700x465.gif" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2018/11/willy-wonka-featured-image-700x465.gif 700w, https://www.ahundredmonkeys.com/wp-content/uploads/2018/11/willy-wonka-featured-image-768x510.gif 768w" sizes="(max-width: 700px) 100vw, 700px" />

Realer than Fiction

Nov 1, 2018

<img width="700" height="462" src="https://www.ahundredmonkeys.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-700x462.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-700x462.png 700w, https://www.ahundredmonkeys.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-768x507.png 768w, https://www.ahundredmonkeys.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-1024x676.png 1024w, https://www.ahundredmonkeys.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us.png 1142w" sizes="(max-width: 700px) 100vw, 700px" />

Festivus for the rest of us

Nov 1, 2018

<img width="700" height="465" src="https://www.ahundredmonkeys.com/wp-content/uploads/2018/09/tugboat-two-700x465.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2018/09/tugboat-two-700x465.jpg 700w, https://www.ahundredmonkeys.com/wp-content/uploads/2018/09/tugboat-two-768x510.jpg 768w, https://www.ahundredmonkeys.com/wp-content/uploads/2018/09/tugboat-two-1024x681.jpg 1024w" sizes="(max-width: 700px) 100vw, 700px" />

You’ve got the whole world in your brand

Sep 4, 2018

<img width="700" height="491" src="https://www.ahundredmonkeys.com/wp-content/uploads/2018/09/image1-700x491-700x491.jpg" class="attachment-medium size-medium wp-post-image" alt="" />

Some of your associations with names are ridiculous

Sep 4, 2018

<img width="700" height="453" src="https://www.ahundredmonkeys.com/wp-content/uploads/2018/01/rolex-hot-lava-iii-fi-700x453.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2018/01/rolex-hot-lava-iii-fi-700x453.jpg 700w, https://www.ahundredmonkeys.com/wp-content/uploads/2018/01/rolex-hot-lava-iii-fi-e1518561437303.jpg 325w" sizes="(max-width: 700px) 100vw, 700px" />

Oops, it’s perfect

Jan 31, 2018

<img width="325" height="211" src="https://www.ahundredmonkeys.com/wp-content/uploads/2017/11/burning-ears-featured-325.jpg" class="attachment-medium size-medium wp-post-image" alt="" />

The Burning Ears 2017

Nov 16, 2017

product naming a hundred monkeys fruit of the loom

<img width="300" height="169" src="https://www.ahundredmonkeys.com/wp-content/uploads/2017/06/a-hundred-monkeys-fruit-of-the-loom-naming-300x169.jpg" class="attachment-medium size-medium wp-post-image" alt="product naming a hundred monkeys fruit of the loom" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2017/06/a-hundred-monkeys-fruit-of-the-loom-naming-300x169.jpg 300w, https://www.ahundredmonkeys.com/wp-content/uploads/2017/06/a-hundred-monkeys-fruit-of-the-loom-naming.jpg 700w" sizes="(max-width: 300px) 100vw, 300px" />

Scaredy (under)pants

Jun 15, 2017

<img width="300" height="169" src="https://www.ahundredmonkeys.com/wp-content/uploads/2017/02/014_blackboard_equations-300x169.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2017/02/014_blackboard_equations-300x169.jpg 300w, https://www.ahundredmonkeys.com/wp-content/uploads/2017/02/014_blackboard_equations-768x432.jpg 768w, https://www.ahundredmonkeys.com/wp-content/uploads/2017/02/014_blackboard_equations-1024x576.jpg 1024w, https://www.ahundredmonkeys.com/wp-content/uploads/2017/02/014_blackboard_equations-e1486589084979.jpg 700w" sizes="(max-width: 300px) 100vw, 300px" />

On Naming It Right The First Time

Feb 9, 2017

<img width="300" height="215" src="https://www.ahundredmonkeys.com/wp-content/uploads/2017/05/a-hundred-monkeys-sponge-daddy-dont-call-it-that-300x215.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2017/05/a-hundred-monkeys-sponge-daddy-dont-call-it-that-300x215.jpg 300w, https://www.ahundredmonkeys.com/wp-content/uploads/2017/05/a-hundred-monkeys-sponge-daddy-dont-call-it-that.jpg 700w" sizes="(max-width: 300px) 100vw, 300px" />

Names so bad they’re good

May 9, 2017

<img width="300" height="169" src="https://www.ahundredmonkeys.com/wp-content/uploads/2015/06/pickleportland-300x169.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2015/06/pickleportland-300x169.jpg 300w, https://www.ahundredmonkeys.com/wp-content/uploads/2015/06/pickleportland-1024x576.jpg 1024w, https://www.ahundredmonkeys.com/wp-content/uploads/2015/06/pickleportland-e1434995778689.jpg 533w" sizes="(max-width: 300px) 100vw, 300px" />

Deconstruct: 365 by Whole Foods

Jun 22, 2015

<img width="300" height="190" src="https://www.ahundredmonkeys.com/wp-content/uploads/2015/06/ecig-featured-300x190.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2015/06/ecig-featured-300x190.jpg 300w, https://www.ahundredmonkeys.com/wp-content/uploads/2015/06/ecig-featured.jpg 630w" sizes="(max-width: 300px) 100vw, 300px" />

Branding E-Cigs

Jun 10, 2015

<img width="300" height="204" src="https://www.ahundredmonkeys.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-30-at-3.39.40-PM-300x204.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-30-at-3.39.40-PM-300x204.png 300w, https://www.ahundredmonkeys.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-30-at-3.39.40-PM.png 584w" sizes="(max-width: 300px) 100vw, 300px" />

What’s a ButFor?

Mar 20, 2015

<img width="160" height="160" src="https://www.ahundredmonkeys.com/wp-content/uploads/2015/03/poo.jpg" class="attachment-medium size-medium wp-post-image" alt="emoji-brand" />

Emoji Brands: Taking Names at Face Value

Mar 3, 2015

<img width="300" height="194" src="https://www.ahundredmonkeys.com/wp-content/uploads/2015/02/Screen-Shot-2015-02-23-at-12.11.05-PM-300x194.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2015/02/Screen-Shot-2015-02-23-at-12.11.05-PM-300x194.png 300w, https://www.ahundredmonkeys.com/wp-content/uploads/2015/02/Screen-Shot-2015-02-23-at-12.11.05-PM.png 596w" sizes="(max-width: 300px) 100vw, 300px" />

Football brands deserve more fitting sponsors

Feb 23, 2015

<img width="300" height="169" src="https://www.ahundredmonkeys.com/wp-content/uploads/2015/01/homer-300x169.gif" class="attachment-medium size-medium wp-post-image" alt="" />

Empty Vessel Company Names: The Fortune 500’s Secret Weapon

Jan 8, 2015

<img width="300" height="174" src="https://www.ahundredmonkeys.com/wp-content/uploads/2014/11/6034802626_6778966c8a_b-300x174.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.ahundredmonkeys.com/wp-content/uploads/2014/11/6034802626_6778966c8a_b-300x174.jpg 300w, https://www.ahundredmonkeys.com/wp-content/uploads/2014/11/6034802626_6778966c8a_b-768x446.jpg 768w, https://www.ahundredmonkeys.com/wp-content/uploads/2014/11/6034802626_6778966c8a_b-1024x595.jpg 1024w, https://www.ahundredmonkeys.com/wp-content/uploads/2014/11/6034802626_6778966c8a_b-e1469476701994.jpg 700w" sizes="(max-width: 300px) 100vw, 300px" />

Show and Tell

Nov 21, 2014

Listen here, you: What Erich Fromm’s six rules of listening can teach us about business

Nov 6, 2018

Nicknames for brands and humans: If the shoe fits, wear it.

Oct 24, 2018

The right person for the job

Oct 16, 2018

More is better: How selecting a two or three word name can help your brand

Oct 10, 2018

The following brand attributes are off limits

Oct 2, 2018

Laundromats of note in selected U.S. cities

Sep 18, 2018

The Name of the Game: Character Naming Bit by Bit

Sep 13, 2018

There’s always money in the banana stand: 5 things Arrested Development can teach us about…

Sep 4, 2018