Resources - A Hundred Monkeys

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We need to stop naming people at work

NamingMar 11, 2019

weis-ben-naming-branding-consultant-expert

<img width="700" height="410" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-700x410.jpg" class="attachment-medium size-medium wp-post-image" alt="weis-ben-naming-branding-consultant-expert" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-700x410.jpg 700w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-768x450.jpg 768w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-1024x600.jpg 1024w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-e1544216025112.jpg 340w" sizes="(max-width: 700px) 100vw, 700px" />

How to find good names

NamingDec 11, 2018

a-hundred-monkeys-branding

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The Burning Ears 2018

NamingNov 20, 2018

willy-wonka

<img width="700" height="465" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/willy-wonka-featured-image-700x465.gif" class="attachment-medium size-medium wp-post-image" alt="willy-wonka" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/willy-wonka-featured-image-700x465.gif 700w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/willy-wonka-featured-image-768x510.gif 768w" sizes="(max-width: 700px) 100vw, 700px" />

Realer than Fiction

NamingNov 1, 2018

crowd-surfing-guitarist

<img width="700" height="462" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-700x462.png" class="attachment-medium size-medium wp-post-image" alt="crowd-surfing-guitarist" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-700x462.png 700w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-768x507.png 768w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-1024x676.png 1024w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-e1542757003180.png 350w" sizes="(max-width: 700px) 100vw, 700px" />

Festivus for the rest of us

NamingNov 1, 2018

Theodore-too-tugboat

<img width="700" height="465" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/tugboat-two-700x465.jpg" class="attachment-medium size-medium wp-post-image" alt="Theodore-too-tugboat" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/tugboat-two-700x465.jpg 700w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/tugboat-two-768x510.jpg 768w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/tugboat-two-1024x681.jpg 1024w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/tugboat-two-e1542757269422.jpg 325w" sizes="(max-width: 700px) 100vw, 700px" />

You’ve got the whole world in your brand

NamingSep 4, 2018

a-hundred-monkeys-founders

<img width="700" height="467" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/founders-700x467-700x467.jpg" class="attachment-medium size-medium wp-post-image" alt="a-hundred-monkeys-founders" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/founders-700x467-700x467.jpg 700w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/founders-700x467-e1542757248148.jpg 325w" sizes="(max-width: 700px) 100vw, 700px" />

Mary Joe Brand

BrandingSep 4, 2018

abstract-caveman-confusion

<img width="700" height="491" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/image1-700x491-700x491.jpg" class="attachment-medium size-medium wp-post-image" alt="abstract-caveman-confusion" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/image1-700x491-700x491.jpg 700w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/image1-700x491-e1542757233798.jpg 250w" sizes="(max-width: 700px) 100vw, 700px" />

Some of your associations with names are ridiculous

NamingSep 4, 2018

More in Resources

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We need to stop naming people at work

Mar 11, 2019

weis-ben-naming-branding-consultant-expert

<img width="700" height="410" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-700x410.jpg" class="attachment-medium size-medium wp-post-image" alt="weis-ben-naming-branding-consultant-expert" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-700x410.jpg 700w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-768x450.jpg 768w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-1024x600.jpg 1024w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-e1544216025112.jpg 340w" sizes="(max-width: 700px) 100vw, 700px" />

How to find good names

Dec 11, 2018

What Should I Name My Company?

May 12, 2013

picking-company-name

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Picking a company name? Context is everything.

May 2, 2013

business-renaming-flow-chart

<img width="198" height="300" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2013/04/flowchart_rename-198x300.png" class="attachment-medium size-medium wp-post-image" alt="business-renaming-flow-chart" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2013/04/flowchart_rename-198x300.png 198w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2013/04/flowchart_rename.png 635w" sizes="(max-width: 198px) 100vw, 198px" />

Should you rename your business? Check our flow chart

Apr 9, 2013

<img width="300" height="286" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2013/07/NamingMyBusiness_1-300x286.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2013/07/NamingMyBusiness_1-300x286.jpg 300w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2013/07/NamingMyBusiness_1.jpg 320w" sizes="(max-width: 300px) 100vw, 300px" />

Naming My Business 101

Apr 28, 2012

name-startup

<img width="300" height="225" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2010/03/64937-300x225.jpg" class="attachment-medium size-medium wp-post-image" alt="name-startup" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2010/03/64937-300x225.jpg 300w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2010/03/64937.jpg 500w" sizes="(max-width: 300px) 100vw, 300px" />

How to name a startup

Mar 31, 2010

More in Popular

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We need to stop naming people at work

Mar 11, 2019

weis-ben-naming-branding-consultant-expert

<img width="700" height="410" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-700x410.jpg" class="attachment-medium size-medium wp-post-image" alt="weis-ben-naming-branding-consultant-expert" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-700x410.jpg 700w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-768x450.jpg 768w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-1024x600.jpg 1024w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/12/alfons-morales-410757-unsplash-e1544216025112.jpg 340w" sizes="(max-width: 700px) 100vw, 700px" />

How to find good names

Dec 11, 2018

a-hundred-monkeys-branding

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The Burning Ears 2018

Nov 20, 2018

willy-wonka

<img width="700" height="465" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/willy-wonka-featured-image-700x465.gif" class="attachment-medium size-medium wp-post-image" alt="willy-wonka" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/willy-wonka-featured-image-700x465.gif 700w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/willy-wonka-featured-image-768x510.gif 768w" sizes="(max-width: 700px) 100vw, 700px" />

Realer than Fiction

Nov 1, 2018

crowd-surfing-guitarist

<img width="700" height="462" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-700x462.png" class="attachment-medium size-medium wp-post-image" alt="crowd-surfing-guitarist" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-700x462.png 700w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-768x507.png 768w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-1024x676.png 1024w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/festivus-for-the-rest-of-us-e1542757003180.png 350w" sizes="(max-width: 700px) 100vw, 700px" />

Festivus for the rest of us

Nov 1, 2018

Theodore-too-tugboat

<img width="700" height="465" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/tugboat-two-700x465.jpg" class="attachment-medium size-medium wp-post-image" alt="Theodore-too-tugboat" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/tugboat-two-700x465.jpg 700w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/tugboat-two-768x510.jpg 768w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/tugboat-two-1024x681.jpg 1024w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/tugboat-two-e1542757269422.jpg 325w" sizes="(max-width: 700px) 100vw, 700px" />

You’ve got the whole world in your brand

Sep 4, 2018

abstract-caveman-confusion

<img width="700" height="491" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/image1-700x491-700x491.jpg" class="attachment-medium size-medium wp-post-image" alt="abstract-caveman-confusion" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/image1-700x491-700x491.jpg 700w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/09/image1-700x491-e1542757233798.jpg 250w" sizes="(max-width: 700px) 100vw, 700px" />

Some of your associations with names are ridiculous

Sep 4, 2018

<img width="700" height="453" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/01/rolex-hot-lava-iii-fi-700x453.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/01/rolex-hot-lava-iii-fi-700x453.jpg 700w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2018/01/rolex-hot-lava-iii-fi-e1518561437303.jpg 325w" sizes="(max-width: 700px) 100vw, 700px" />

Oops, it’s perfect

Jan 31, 2018

More in Naming

<img width="300" height="215" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2017/05/a-hundred-monkeys-sponge-daddy-dont-call-it-that-300x215.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2017/05/a-hundred-monkeys-sponge-daddy-dont-call-it-that-300x215.jpg 300w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2017/05/a-hundred-monkeys-sponge-daddy-dont-call-it-that.jpg 700w" sizes="(max-width: 300px) 100vw, 300px" />

Names so bad they’re good

May 9, 2017

<img width="300" height="169" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/06/pickleportland-300x169.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/06/pickleportland-300x169.jpg 300w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/06/pickleportland-1024x576.jpg 1024w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/06/pickleportland-e1434995778689.jpg 533w" sizes="(max-width: 300px) 100vw, 300px" />

Deconstruct: 365 by Whole Foods

Jun 22, 2015

<img width="300" height="190" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/06/ecig-featured-300x190.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/06/ecig-featured-300x190.jpg 300w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/06/ecig-featured.jpg 630w" sizes="(max-width: 300px) 100vw, 300px" />

Branding E-Cigs

Jun 10, 2015

<img width="300" height="204" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-30-at-3.39.40-PM-300x204.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-30-at-3.39.40-PM-300x204.png 300w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/03/Screen-Shot-2015-03-30-at-3.39.40-PM.png 584w" sizes="(max-width: 300px) 100vw, 300px" />

What’s a ButFor?

Mar 20, 2015

<img width="160" height="160" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/03/poo.jpg" class="attachment-medium size-medium wp-post-image" alt="emoji-brand" />

Emoji Brands: Taking Names at Face Value

Mar 3, 2015

<img width="300" height="194" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/02/Screen-Shot-2015-02-23-at-12.11.05-PM-300x194.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/02/Screen-Shot-2015-02-23-at-12.11.05-PM-300x194.png 300w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/02/Screen-Shot-2015-02-23-at-12.11.05-PM.png 596w" sizes="(max-width: 300px) 100vw, 300px" />

Football brands deserve more fitting sponsors

Feb 23, 2015

<img width="300" height="169" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2015/01/homer-300x169.gif" class="attachment-medium size-medium wp-post-image" alt="" />

Empty Vessel Company Names: The Fortune 500’s Secret Weapon

Jan 8, 2015

<img width="300" height="174" src="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2014/11/6034802626_6778966c8a_b-300x174.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2014/11/6034802626_6778966c8a_b-300x174.jpg 300w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2014/11/6034802626_6778966c8a_b-768x446.jpg 768w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2014/11/6034802626_6778966c8a_b-1024x595.jpg 1024w, https://1zgt3j1c86sgzame53cmbrfa-wpengine.netdna-ssl.com/wp-content/uploads/2014/11/6034802626_6778966c8a_b-e1469476701994.jpg 700w" sizes="(max-width: 300px) 100vw, 300px" />

Show and Tell

Nov 21, 2014

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Vanilla Ice must’ve crowdsourced his name

Mar 19, 2019

The Name of the Game: How the West Was Named in Red Dead Redemption 2

Mar 5, 2019

All-City and Surly, #partybrand and Chaos: An interview with some pals behind our favorite bicycle…

Feb 28, 2019

What’s fear got to do with it?

Feb 19, 2019

Eureka doesn’t exist: Why choosing a name takes hard work

Feb 12, 2019

Name change? Good grief.

Feb 5, 2019

Every naming related picture I took in the second half of 2018

Jan 29, 2019

These record label names go to eleven.*

Jan 22, 2019