11 JAN 2019
We got to name a supersonic passenger jet What else can we say? This was the opportunity of a lifetime. Working alongside our design [...]
04 DEC 2018
The Problem: New industry, new rules An ambiguous “what” and “why” Filigreen came to us months after California [...]
01 NOV 2018
The Problem: Breadth of product Capturing the feeling The founding team of this company had an idea for something they felt was missing [...]
06 DEC 2018
The Problem: From B2B to B2C Differentiation in a crowded space When it comes to home furnishing, gone are the days of strolling [...]
26 NOV 2018
The Problem: The business has changed ‘Crowd’ was confusing CrowdFlower knew they needed help. The business had evolved since opening [...]
06 SEP 2018
The Problem: Too much construction noise You talkin’ to me? The brothers James and John Yu found their way to us through Kevin Herman [...]
06 SEP 2018
The Problem: Legal pressures to rename Shifting business model With descriptive names, your audience doesn’t have to work very hard. [...]