People with type 1 diabetes are living in a sea of unused data. Without real-time information about what’s going on inside their bodies—they’re left guessing how to best manage their disease. Tidepool gives diabetes data a home, so it can be shared and used freely by the people who need it most — patients, families, clinicians and researchers.
Express their core functionality
Find a name that grew with the company
Addressing six audiences is a lot for most non-profits. Add the donors and software developers that make Tidepool a reality and we wound up at an even six.
We wanted a visual language that was dynamic—that told the story of connecting the dots. We partnered with Moniker to create Tidepool’s visual identity and with futureprüf to develop Tidepool’s web presence.